Which way to go? What is best for your business?
If you have a very limited budget and not very tech savvy and you need to build your own website, it may be best to start with a website builder.
A lot of these website builders you will find are actually expensive over time and are very limited in their overall capabilities.
I always say GO WORDPRESS! It will free you from the $30 a month website builder fee, it will open you up to new possibilities, plugins, and tens of thousands of already created themes to choose from.
It might be more work, but worth the time to figure it out.
If your business can hire a professional to build a robust detailed Wordpress Website. Do yourself a favor and do it! Do not settle for these website builders, especially if you are taking your business to the next level.