Information security and user privacy are not new issues in our evolving digital society. The Internet has come to touch almost every aspect of our lives, including our word definitions as a community and network. Previous studies have focused on the legal aspects related to the rights of users and the ownership of information on the network. Other studies have pointed out the ramifications of sharing personal information online, more specifically and relevant related to incriminating content that the user is unable to eliminate. New conflicts have arisen because of the way in which social networks and advertising companies use and share user information.
My purpose is not to consider the legal dilemmas and the traps of limited privacy in the network, but to know the user's perceptions of privacy and attitude toward consent. I theorize that younger Internet users have little concern for privacy and really accept intrusion through the constant need to share and update. I do not believe that most users read their privacy rights or are fully aware of how their personal information is used. Part of my hypothesis is that even after consciousness occurs, there will be no difference in online behaviors.
I came to the assumption that users have finally stopped worrying about privacy in several ways. The privacy controversies have not stopped the growth of Facebook in the least. I have also observed the growth of other platforms and smartphones equipped with GPS, which apparently invite "Big Brother" into our lives. I am witnessing a growing trend of people who eagerly renounce their rights to privacy, but to what end? I hope to find answers I would like to know if a possible motivation is the new customization option.
