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manuelcastillou
@manuelcastillou
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Retail consultant
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2017-07-03 22:23
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manuelcastillou
retail
2017-09-24 00:48
Customer pyramid in your store
How many customers buy in your store each year? 10.000? 50.000? 100.000? Have you think about the differences among them? You already may know that not all the customers are the same. Some visit your stores
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manuelcastillou
retail
2017-09-10 20:39
Will Amazon Go suceed?
The new store, called Amazon Go, doesn't work like a typical Walmart or supermarket — instead, it's designed for shoppers to use an app, also called Amazon Go, to add the products they plan to buy to a
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manuelcastillou
retail
2017-09-03 21:52
What's the role of technology in the in-store shopping experience?
Although smartphone use in brick-and-mortar stores is common, technology is secondary to the opportunity to experience the merchandise firsthand and to personally interact with sales associates. According
manuelcastillou
store
2017-08-27 20:11
Impact of stock outs in your store
Stock out happens when your store doesn´t have a product in inventory. That has a huge impact in consumer loyalty and behaviour. The first time that a shopper doesn´t find a product in your store, 70%*
manuelcastillou
store
2017-08-20 18:11
How to analyze the positioning of your store?
Positioning is the place that your brand occupies in the mind of the consumer. To understand this think in the positioning of your friends. Someone can be funny, others are risky, others like to play futbol,
manuelcastillou
retail
2017-07-30 23:05
What is convenience in your store?
Convenience is one of the main attributes of any store. It consists in reducing the total effort that the customer must invest in the shopping process, including time, physical effort and psychological
manuelcastillou
retail
2017-07-24 23:53
How important are the prices in your store?
It is very usual that one overestimate the importance of prices in consumer shopping process. Let me tell you a story. One of our consulting customers, a women´s shoe store chain, believed price was the
manuelcastillou
retail
2017-07-16 17:07
The Retail Profit Wedge
The retail Profit Wedge is a quick way to see the financial performance of your store or chain of stores. It is simple. Just three measures: Net sales, Gross margin and Expenses, each one divided by total
manuelcastillou
retail
2017-07-04 16:25
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Consultant in Retail & Strategy. Manager of Treasury, Budget, Pricing & Control.
Retail, marketing & strategy consulting, and treasury, budget, pricing and control management professional with more than 26 years of experience ; in manufacturing, telecommunications, banking and
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