<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[RSS Feed]]></title><description><![CDATA[RSS Feed]]></description><link>https://ecency.com</link><image><url>https://ecency.com/logo512.png</url><title>RSS Feed</title><link>https://ecency.com</link></image><generator>RSS for Node</generator><lastBuildDate>Tue, 14 Jul 2026 18:19:32 GMT</lastBuildDate><atom:link href="https://ecency.com/@manuelcastillou/rss" rel="self" type="application/rss+xml"/><item><title><![CDATA[Las ventas de ecommerce se duplicarán entre 2017 y 2021]]></title><description><![CDATA[De acuerdo a Shopify las ventas de ecommerce a nivel global pasarán de 2,3 trillones de USD en 2017 a 4,5 trillones de USD en 2021. En Chile, según estimaciones de la Cámara de Comercio de Santiago, las]]></description><link>https://ecency.com/@manuelcastillou/las-ventas-de-ecommerce-se-duplicaran-entre-2017-y-2021</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/las-ventas-de-ecommerce-se-duplicaran-entre-2017-y-2021</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Fri, 20 Apr 2018 00:16:24 GMT</pubDate><enclosure url="https://i.ecency.com/p/C3TZR1g81UNchGPKLQuxAL7oEwDJ42cT977qXjChTKVcSU78zjT8dU5zGiMRVsJs94PQ8Dn7w4uHz6gzAob3gf879qjc9EbYeffZFhiAij2duRQnzQ4LYk6?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Proximity marketing: Cómo atraer a más compradores a tu tienda con Beacons]]></title><description><![CDATA[Los beacons son pequeños dispositivos operados a batería que transmiten una señal Bluetooth a los celulares que estén cerca. En el contexto del retail, los beacons se conectan con los celulares que tengan]]></description><link>https://ecency.com/@manuelcastillou/proximity-marketing-como-atraer-a-mas-compradores-a-tu-tienda-con-beacons</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/proximity-marketing-como-atraer-a-mas-compradores-a-tu-tienda-con-beacons</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Mon, 19 Mar 2018 22:04:33 GMT</pubDate><enclosure url="https://i.ecency.com/p/Zskj9C56UondJxcjVaienfhVaNb7LJVWG6e787gZxPCbnYxXPM8Ar98vYk8xGzix15rkmt457Tmz1xn6w7qB7XzCmSMc6ivThN2uuUfdgMBeAZsGQdgz?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[El poder de las imágenes en Retail]]></title><description><![CDATA[El cerebro humano procesa las imágenes mucho más rápido que el texto. El cerebro puede procesar imágenes que duren solo 13 milisegundos. Eso es menos que el parpadeo de un ojo. 70% de las percepciones]]></description><link>https://ecency.com/@manuelcastillou/el-poder-de-las-imagenes-en-retail</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/el-poder-de-las-imagenes-en-retail</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Mon, 19 Mar 2018 21:56:57 GMT</pubDate><enclosure url="https://i.ecency.com/p/TZjG7hXReeVthqpTJZmwvzsLcvMeG4TU4Gjdfy25kC6QaHtKcN4nhnRxdsQy4SS9y8z5NpF5WTfByTvMiJVByHNsntFsVMTEyW75Jq3YjXAGRi1oTQTy1dtv1ngune9utFyJKR9Loy8dYz?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Trustability en retail]]></title><description><![CDATA[Don Peppers y Martha Rogers. Conocidos por sus libros sobre Customer Relationship Management – CMR, mencionan en su nuevo libro Extreme Trust: Honesty as a Competitive Advantage, la importancia de que]]></description><link>https://ecency.com/@manuelcastillou/trustability-en-retail</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/trustability-en-retail</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Tue, 27 Feb 2018 20:50:24 GMT</pubDate><enclosure url="https://i.ecency.com/p/HNWT6DgoBc18GVREvvsnAjfLwLF5qHHFduNHKinpzU9DLmB2nVLmb9TvwX53saKtijSzzViLkoiNCF46EAGtdEDoQuXxFG93cUaEeWLNiNQ57dgXi4qMmRvfrdU?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Ubicación de tiendas, una decisión estratégica]]></title><description><![CDATA[La ubicación de una tienda es una decisión estratégica y riesgosa. Una vez tomada la decisión se generan compromisos de compra del local o arriendo del local, remodelación y otras inversiones que hacen]]></description><link>https://ecency.com/@manuelcastillou/ubicacion-de-tiendas-una-decision-estrategica</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/ubicacion-de-tiendas-una-decision-estrategica</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Tue, 20 Feb 2018 15:51:18 GMT</pubDate><enclosure url="https://i.ecency.com/p/6VvuHGsoU2QD2aHbJiivbVZV6nAA4BJrX2xi1YbtyeYEHVWFh2XsBrbVdLuVsL2BsG7EygXNDptStYqchwmSoPx5pxgPEehyzHPcH1Q456ZC4LPsLW85M7hoLPq1Pk?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[NRF´s Retail Big Show 2018]]></title><description><![CDATA[El Retail Big Show, organizado por la National Retail Federation de Estados Unidos, es uno de los principales eventos de conferencias y exhibición de proveedores de retail a nivel mundial. Se realiza en]]></description><link>https://ecency.com/@manuelcastillou/nrf-s-retail-big-show-2018</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/nrf-s-retail-big-show-2018</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Fri, 02 Feb 2018 19:51:18 GMT</pubDate><enclosure url="https://i.ecency.com/p/7258xSVeJbKnFEnBwjKLhL15SoynbgJKpQxRd1uowWVdQSn8FjX5vGA7PdAQs73sQMV9qKivLvAhDd4dzShuKQi82udpXFfGPs3hXcaGfoPbTvS6m4xHv1kVArnwL9e3bMXCPWxtGLVeE?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Toys "R" Us inicia su proceso de reestructuración]]></title><description><![CDATA[Después de registrar una difícil temporada de ventas en vacaciones, Toys “R” Us notificó que planea cerrar 182 tiendas en los Estados Unidos. Ello representa cerca del 20% de las tiendas en Estados Unidos,]]></description><link>https://ecency.com/@manuelcastillou/toys-r-us-iniciai-su-proceso-de-reestructuracion</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/toys-r-us-iniciai-su-proceso-de-reestructuracion</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Fri, 26 Jan 2018 14:45:09 GMT</pubDate><enclosure url="https://i.ecency.com/p/HNWT6DgoBc18GVREvvsnAjfLwLF5qHHFduNHKinq5JVcUF9h2NkAfySkLhbnmrFWLQ568QkmnQ7zMuAcRHBeptR5j9knF9Nk5uED1dXSUJLTmiJYAtLPL1Q3JRL?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Plan de negocios de una tienda]]></title><description><![CDATA[¿Estás en proceso de crear una tienda? Es recomendable desarrollar un plan de negocios para aumentar significativamente las probabilidades de que tu tienda tenga éxito y de que no se te escapa ningún detalle.]]></description><link>https://ecency.com/@manuelcastillou/plan-de-negocios-de-una-tienda</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/plan-de-negocios-de-una-tienda</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Wed, 24 Jan 2018 14:55:18 GMT</pubDate><enclosure url="https://i.ecency.com/p/99pyU5Ga1kws91ecJjkANAzfstp5ietJ4ACvk9NVTGTw6yN1aHKWpqkn4zf5o5qCGcKproggYcqZjSQ8iYMCFNyFdAMTECTJ7omoJAQ3ERLhhoFQZ3snrBYzdsLGQ8WivA?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Inteligencia artificial en el e-commerce]]></title><description><![CDATA[Ya no es un secreto que el software Watson de IBM con Inteligencia artificial está generando al ecommerce un montón de órdenes de compra adicionales así como una mayor capacidad para comprometer a los]]></description><link>https://ecency.com/@manuelcastillou/inteligencia-artificial-en-el-e-commerce</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/inteligencia-artificial-en-el-e-commerce</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Mon, 22 Jan 2018 16:10:42 GMT</pubDate><enclosure url="https://i.ecency.com/p/6VvuHGsoU2QD2aHbJiivbVZV6nAA4BJrX2xi1YbtzBnqGnMf1He7DDWm2TuKMQTEyB3Rrx1qjiVfSfVz3KVMLProsDkdgoDNRzp8zpUUbiurvv1rG6YPXk7UK9TYLn?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Inteligencia articial en Retail]]></title><description><![CDATA[Conversica es un ejemplo de las aplicaciones de Inteligencia Artificial en retail. Consiste en un software de asistente de ventas diseñado para automatizar y mejorar los procesos de ventas al identificar]]></description><link>https://ecency.com/@manuelcastillou/inteligencia-articial-en-retail</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/inteligencia-articial-en-retail</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Thu, 18 Jan 2018 21:31:06 GMT</pubDate><enclosure url="https://i.ecency.com/p/8SzwQc8j2KJb4ARrxQxCjX4jizub4U5CAK3WwB89qY7VnG8USUjaiTdN2yTPsBjXjfxSje9PTt2CVBK6uyKKcePtqD4aNCbGF9a66kx1aJuYtqTBvoQ?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[¿Qué es la Inteligencia Artificial?]]></title><description><![CDATA[En el ámbito de las ciencias de la computación se denomina como inteligencia artificial a la facultad de razonamiento que ostenta un agente que no está vivo, tal es el caso de un robot, por citar uno de]]></description><link>https://ecency.com/@manuelcastillou/que-es-la-inteligencia-artificial</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/que-es-la-inteligencia-artificial</guid><category><![CDATA[tecnologia]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Mon, 15 Jan 2018 17:05:36 GMT</pubDate><enclosure url="https://i.ecency.com/p/6VvuHGsoU2QD2aHbJiivbVZV6nAA4BJrX2xi1YbtyfRQWYFESi9TiKPdNyYsK7pk2eejEeZL6ZNPfKFMGQiTVNUezPjwSzHtycWp5qD3YuqakUZEeY2Y1X4pMRE34i?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[¿Cómo funciona Amazon Go?]]></title><link>https://ecency.com/@manuelcastillou/como-funciona-amazon-go</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/como-funciona-amazon-go</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Thu, 28 Dec 2017 23:04:00 GMT</pubDate><enclosure url="https://i.ecency.com/p/4i88GgaV8qiGEw1xifwYz2xp7RJEnNpBZq7dn2K615Ai5bLCZ4Fcd8BerfPznAvaCQwYSwntQvkUnNCHTi3jQ82MwogFiwSHwikSk4KCqXKwvHwLkdruYa1dLS?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Cuando un gigante muere, lecciones del cierre de Toys "R" Us]]></title><description><![CDATA[Los negocios que no evolucionan están condenados al fracaso. Esta simple frase tiene un gran poder y cada día toma mayor sentido en el mundo empresarial. Blockbuster y Kodak lo saben muy bien, y en estos]]></description><link>https://ecency.com/@manuelcastillou/cuando-un-gigante-muere-lecciones-del-cierre-de-toys-r-us</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/cuando-un-gigante-muere-lecciones-del-cierre-de-toys-r-us</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Tue, 26 Dec 2017 17:03:48 GMT</pubDate><enclosure url="https://i.ecency.com/p/RGgukq5E6HBS5wvERDA3ZF4P2WKQy2VoZZet1QV2dr9RBQzdj9TvW88eyhP6j9srEYsjZusxV55QhF4RntU3yNfHsnCUMpSFNETA1TEHHaQVyxxJEtp2TBQtTszSBdY?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Retorno sobre Inventarios en Tiendas (GMROI)]]></title><description><![CDATA[El Retorno sobre Inventario (Gross Margin Return on Inventory – GMROI) es un indicador clave para conocer la efectividad con que son gerenciados los inventarios de una tienda. La fórmula de GMROI es: Como]]></description><link>https://ecency.com/@manuelcastillou/retorno-sobre-inventarios-en-tiendas-gmroi</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/retorno-sobre-inventarios-en-tiendas-gmroi</guid><category><![CDATA[tiendas]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Thu, 21 Dec 2017 19:34:27 GMT</pubDate><enclosure url="https://i.ecency.com/p/C3TZR1g81UNchGPKLQuxAL7oEwDJ42cT977qXjChZ9Y2zcM4mFphmT7DHKuxgRNVRnZXi9Du8WqNjpxXVqUuLBATRGozc9XjsYgXLsuUx2uBpdPLyjbxhwL?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Neuromarketing y los Precios en Tiendas]]></title><description><![CDATA[Los compradores no siempre son racionales a la hora de evaluar los precios de una tienda. Veamos este caso hipotético. La tienda A vende una prenda a 14.000 euros y otorga un 10 por ciento de descuento]]></description><link>https://ecency.com/@manuelcastillou/neuromarketing-y-los-precios-en-tiendas</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/neuromarketing-y-los-precios-en-tiendas</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Tue, 19 Dec 2017 20:39:33 GMT</pubDate><enclosure url="https://i.ecency.com/p/RGgukq5E6HBS5wvERDA3ZF4P2WKQy2VoZZet1QV2KLgV36pYdCWSQE4r5j2PyBA1qA7ztoUS3STgfEf5RHUAcqFmtreqN8AvxaLEWCQgNaKWr4LkxFxDXWNUwmXyCtn?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[¿Cómo compran los hombres y las mujeres?]]></title><description><![CDATA[En general a los hombres no les gusta preguntar. Prefieren obtener la información de primera mano (instrucciones, letreros, vídeos explicativos o pantallas de computador) Los hombres se mueven por los]]></description><link>https://ecency.com/@manuelcastillou/como-compran-los-hombres-y-las-mujeres</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/como-compran-los-hombres-y-las-mujeres</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Fri, 15 Dec 2017 16:05:24 GMT</pubDate><enclosure url="https://i.ecency.com/p/vM1pGHgNcyCiaxZmdb555hkjecmqomntNdRp7jgAM7vnmwB7qSbsSwn1C2aZTGvT63XEhdm8ty9DxMecxX4rUB27ktT2ptBXiXq5FGUBevV2eVtEduaJEKkMc9Btr4krSthTvDC?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Are you prepared to go retail omni-channel?]]></title><description><![CDATA[Omni-channel retail is a modern approach to commerce that focuses on designing a cohesive user experience for customers at every touchpoint (store, mobile, ecommerce, etc.). This differs from traditional]]></description><link>https://ecency.com/@manuelcastillou/are-you-prepared-to-go-retail-omni-channel</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/are-you-prepared-to-go-retail-omni-channel</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Tue, 12 Dec 2017 21:46:54 GMT</pubDate><enclosure url="https://i.ecency.com/p/4i88GgaV8qiGEw1xifwYz2xp7RJEnNpBZq7dn2K62JRuJL7my5P5usJY6XNNG2nYeeEJTgBhqjagzAiAnKf8Ad9aEnwLjJUULJgBb5jYHUHrcDieg7QcLba7Ya?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Focal points in retail exhibitions]]></title><description><![CDATA[Where would you go if you enter the skate board store in the image above? In my retail workshops many people have answered they would go to the giant shoes exhibition at the end of the store. Other people]]></description><link>https://ecency.com/@manuelcastillou/focal-points-in-retail-exhibitions</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/focal-points-in-retail-exhibitions</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Wed, 06 Dec 2017 18:03:12 GMT</pubDate><enclosure url="https://i.ecency.com/p/6VvuHGsoU2QD2aHbJiivbVZV6nAA4BJrX2xi1Ybu2Gob4kZUxahBDPGj3qRzsBHrZz51hHuwicaKEP7tu3TeDBjYeqpfExTUaUSsdwmsTZYT9Rd7uFnsnHULTwbfka?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Pricing is not about costs]]></title><description><![CDATA[Yes, it is difficult to think about it. Of course the price must be higher than the cost in order to get a profit. (Although some prices can be below the cost in order to generate the image that your store]]></description><link>https://ecency.com/@manuelcastillou/pricing-is-not-about-costs</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/pricing-is-not-about-costs</guid><category><![CDATA[pricing]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Mon, 20 Nov 2017 20:58:03 GMT</pubDate><enclosure url="https://i.ecency.com/p/Zskj9C56UondJxcjVaienfhVaNb7LJVWG6e787ga4Q37BtLSNyMShcAu4WGs3a3U6Lrq8LoxBaJAYfaMjvGvLep2R52fhqXh59WKPrKcZVzjVrad6Nsx?format=match&amp;mode=fit" length="0" type="false"/></item><item><title><![CDATA[Store Loyalty Programs]]></title><description><![CDATA[What can you do to retain customers in your store? This is an important question since diverse studies has demonstrated that is cheaper to retain actual customers than to gain new ones. In the first place]]></description><link>https://ecency.com/@manuelcastillou/store-loyalty-programs</link><guid isPermaLink="true">https://ecency.com/@manuelcastillou/store-loyalty-programs</guid><category><![CDATA[retail]]></category><dc:creator><![CDATA[manuelcastillou]]></dc:creator><pubDate>Thu, 02 Nov 2017 21:24:09 GMT</pubDate><enclosure url="https://i.ecency.com/p/TZjG7hXReeVthqpTJZmwvzsLcvMeG4TU4Gjdfy26E1DBUjJs1e64xFN9og5ZJ68RUsbybxBymVsMQMGrV1PvhMWZpXi45XA42KY2C2MWeKAieEiwkhj8Y6hivYB2LR4sF91Rmb4xuuQF98?format=match&amp;mode=fit" length="0" type="false"/></item></channel></rss>