How many customers buy in your store each year? 10.000? 50.000? 100.000? Have you think about the differences among them? You already may know that not all the customers are the same. Some visit your stores

The new store, called Amazon Go, doesn't work like a typical Walmart or supermarket — instead, it's designed for shoppers to use an app, also called Amazon Go, to add the products they plan to buy to a

Although smartphone use in brick-and-mortar stores is common, technology is secondary to the opportunity to experience the merchandise firsthand and to personally interact with sales associates. According

Stock out happens when your store doesn´t have a product in inventory. That has a huge impact in consumer loyalty and behaviour. The first time that a shopper doesn´t find a product in your store, 70%*

Positioning is the place that your brand occupies in the mind of the consumer. To understand this think in the positioning of your friends. Someone can be funny, others are risky, others like to play futbol,

Convenience is one of the main attributes of any store. It consists in reducing the total effort that the customer must invest in the shopping process, including time, physical effort and psychological

It is very usual that one overestimate the importance of prices in consumer shopping process. Let me tell you a story. One of our consulting customers, a women´s shoe store chain, believed price was the

The retail Profit Wedge is a quick way to see the financial performance of your store or chain of stores. It is simple. Just three measures: Net sales, Gross margin and Expenses, each one divided by total