We live in a world where there are billions of people, and trillions of products. Yet, there is something about finding those items that are rare, not because they are innately expensive, but because they can't be easily mass produced. This is why we love certain Musicians, Artists, Poets, and Thinkers. Today, I'd like to highlight a few of these examples, so that we can appreciate the work and craftsmanship that goes into it. People always ask me why I'm such a big Apple fanboy? Well, below I'd like to make the case for it.
Where do we start on this journey?
Intention :: What do you want to express in the world?
Notice the distinction in the language used. Designed by Apple in California. 90% of the people on earth dismiss deeper concepts in relation to everyday products. This is mostly because they tend to have jobs that are mostly process based. A lot of people also readily admit they aren't good at math and aren't creative. Makes you wonder, what are they good at anyway?
Carrying on, we'll find examples from other worlds and infinitely loop back to Cupertino.
Meet Bob Kramer
What makes him so special? Well, who do you know that has the ability to focus and pursue excellence on something most of us never think of? There is a deep level of zen about it. Here's a man whose focused efforts earns him the ability to create a business where you are put on a waiting list just to be able to purchase one of his hand made products. Why? Because he cares deeply about his product, and about how his customers would feel using them.
Where do we go from here? How about the most exquisite table you've ever seen?
Price tag? $150k. That's insane! Not really, if you appreciate the best in the field. David Fletcher is one of those people that has the same attention to detail as Jobs did. He also has a waiting list of his tables. On our journey thus far we've met some incredible people from very different walks of life. Let's meet another Master, Ray Kimble.
Kimber kables are pricey for sure, but I've been lucky enough to visit high end audio stores to audition various speakers. Almost all of them had Kimber Kables attached.
Ever stop to think about the quality of the noodles you eat? No? Well you might after witnessing a Soba master by the name of Tatsuru Rai work in silence. It is mesmerizing. He only feeds 12 at a time. You can see why.
A.D
