Agreed, and I think spending a tiny amount of the currently invested budget on growing the traffic to the main sites would make sense as previously discussed.

A lot of what is currently done feels like handing out branded merchandise to the homeless. Feels good, and does good for society, but is not aligned with the marketing goals. Heck, if we got some traditional PR out of it (intentionally, not accidentally) then it would be better than the random acts of kindness/slush fund the hobbies of the fund recipients.