By early February, Bitcoin had plunged about 68 percent from its lifetime highs in mid-December. This fall affected Bitcoin’s popularity, as measured by the number of people searching for it on Google.

As a sales manager or leader, your problem probably isn’t too little data. It’s too much data. After all, with the latest tools we can measure everything -- and we do. From the percentage of reps using

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing, PPC, or trade show

To explain how content marketing works, we first have to agree on a definition. Unfortunately, I might've sent myself on a fool's errand -- I went through dozens of different iterations of a content marketing

The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. Needless to say, I started to feel like I was in

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's a saying from author Mitch Albom that insists, “Nothing haunts us like the things

The days of flooding the internet -- and even your own site -- with overly promotional content are gone. While traditional efforts like this may have worked in the past, many businesses are finding them

When it comes to marketing, the most successful companies view it as an investment, not an expense. Why? Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable

From your website itself to your online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there’s a huge spectrum of tactics and assets that fall under the umbrella

Another key component of digital marketing is mobile marketing. In fact, mobile usage as a whole accounts for 60% of time spent consuming digital media, while desktop-based digital media consumption makes

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term ‘digital marketing’ doesn’t differentiate