INTRODUCTION.

Today, the digital advertising market has been growing rapidly for the last 4 years; it is believed to be over €5 billion in size. This is a real success for the advertising market. One of the most promising segments of digital advertising is programmatic advertising, which shows an average annual growth rate of over 23%, compared to a 4% growth rate in the non-programmatic sector. According to Magna Global forecasts, the size of the advertising software market will reach $42 billion by 2020.

Despite this positive dynamic, the digital advertising market has an infinite number of problems, including low efficiency in target selection, non-transparent relationships between partners and a high level of fraud.
This has created the inconvenience between the parties involved, advertisers pay more for each client, publishers perceive less profit and advertising users are dissatisfied with its quality.

In view of the above, the Ubex platform was created to solve these problems by combining all the advantages of programming. Through this approach, Ubex provides a transition from the traditional pay-per-click system to the payment of specific actions, which is the fairest and most interesting model for all market participants.
Ubex's mission is to create global advertising with a high level of mutual trust and maximum efficiency.

Advertisers can automatically purchase advertising space using the Ubex system. The programmatic system automatically chooses the ad slots that are most likely (calculated over neural networks) to engage the target user. The acquisition of advertising is done in real time through programmatic technology based on neural networks with the application of intelligent contracts.

Neural networks help optimize ad marketing between available ad slots and smart contracts eliminate risks for advertisers and publishers by providing more transparency.

Among the improvements of Ubex compared to other advertising exchanges we find the following:

Neural networks maximize purchasing efficiency.
Neural networks adjust the interests of users, calculate the probability of actions targeted at all advertisers and choose the most appropriate ad.

As a result, visitors to the member network's website see only those ads that are to the maximum limited to their interests, and that would convince them to take the targeted action with the highest probability. The Ubex algorithm also estimates the economic efficiency of viewing various advertising options for each particular user. Thus, Ubex maximizes advertising segmentation and economic efficiency for advertisers.

Intelligent contracts based on block chains.
These minimize the risks of the participants. Ubex tries to solve the problem of low confidence in the purchase of digital advertising. Smart contracts recognize the relationship between advertisers and publishers (owners of the sites) in the most transparent and fair way possible, while minimizing risks for everyone. By applying this approach, Ubex allows the transition from the traditional pay per click scheme to the pay-per-click model for targeted actions, the fairest and most interesting model for advertisers.

In addition, the Ubex platform team is made up of high-level professionals with extensive experience in the areas of marketing, neural networks and blockchain. We know and fully understand all the advantages of these technologies, which we can apply effectively to achieve the maximum result in terms of advertisers' budget efficiency and publishers' advertising revenues.

The infrastructure developed by us will allow us to take the advertising buying process and its economic efficiency to a new level.

THE MARKET

Programmatic advertising is about buying advertising in real time on the basis of an auction. The software concept is definitely broader and includes limited and direct auctions.

In general, programmatic advertising is a set of methods for buying ads on the Internet using automated systems and algorithms to make decisions about a transaction without human participation based on sociodemographic data and user behavior available to both the platform and the advertiser.

The operation of the platform starts when the user visits a web page, that user receives ads. Secondly, while the website is loading, the system examines the audience composition of the website correlates this data with the customer targeting and selects the appropriate advertising format. After that, an auction is held between advertisers whose target audience corresponds to this particular website visitor and who wishes to display their advertising. During the auction, the highest bid and the winners of the auction are selected. The winner's advertising is uploaded to the website and displayed to the user.

Processing the Big Data and holding an auction takes between 100 and 200 milliseconds. All the work is done by algorithms, one person only controls the results obtained.

According to Magna Global, the size of the global advertising market was $465 billion in 2015, $500 billion in 2016 and $500 billion in 2017.

THE UBEX PLATFORM

The Ubex platform will provide extensive opportunities not only for publishers and advertisers, but also for companies that need regression analysis of user data. The neural core of the system, which is responsible for decision-making at all stages of the advertising material lifecycle, will have an API, which is accessible to partner companies.

The chain of behavioral decision blocking allows the user's data to be evaluated and a decision made about the perceived interests of the user. This regression estimate can be used not only to display advertising materials, but also for other purposes. The API will give you the opportunity to retrieve a list of expected categories with an estimate for each one based on a query with user data.

In this sense, the platform will offer the possibility of completing statistical data to the actions of site users, which can be used as a training sample for the core system. The owners of the sites that provided the data will receive a benefit commensurate with the contribution of the data provided to the formation of the core system. These are similar to those of mining, when users are rewarded for labour-intensive work (providing statistical data for the formation of a training sample).

THE UBEX PORTFOLIO

The payment unit on the UBEX platform is the UBEX token. Their need is based on crediting funds from advertisers' accounts for the display of advertising materials. Basic cryptocurrencies do not allow the crediting of funds from third party accounts even if one has permission from the third party. The Token allows you to set quotas (allowances) for a specific address within which the owner of the address can use the funds available in the account.

Credit to the account is only possible when the account holder has set the size of the fee and only from the address to which the fee is issued; otherwise, funds cannot be credited.

In addition, as mentioned in the previous section, the Ubex platform will allow website owners, who are providing statistical data for the formation of the core system, to receive UBEX tokens as a reward for their actions (similar to mining). 5% of the revenue from all Ubex transactions will be distributed to the data providers. Due to the existence of estimation techniques in the Tokens, these Tokens allow the execution of intelligent contracts, which allows the writing of such actions.

MINING (UDM).

The Ubex platform will allow Tokens to enter and exit the system for a wide range of cryptographic and fiduciary currency applications. The Ubex platform will allow the entry of Tokens into the system and their production for a wide range of cryptographic and fiduciary currencies. Any user can redeem their tokens for such cryptocurrencies as ETH, BTC, USD, etc. using the Ubex exchange rates. The exchange rates will be determined by market needs and based on trade data from the UBEX Token.

ROUTE MAP

1.- 4th Quarter 2016. Creation of an advertisement promotion platform. Payday loans.
2.- 1st Quarter 2017. Development of integration tools to link marketing campaigns to publishers' websites in the third quarter of 2017. Introduction of an API interface for the use of publishers to register advertising space.
3.- 1st Quarter 2018. Introduction of advertiser auctions.
4.- May 2018. Launch of the desktop and mobile phone.
5.- October 2018. Development of the neural prototype nucleus system and initial formation of the neural networks.
6.- December 2018. Introduction of a prototype API for the exchange of training data through exchange for rewards (data mining)
7.- March 2019. Launch of the initial versions of intelligent applications and contracts.
8.- 4th Quarter 2017. Addition of new types of advertising tools and customization of widgets.
9.- April 2018. Development of the prototype intelligent switchboard for the storage of basic information.
10.- August 2018. Launch of the desktop and mobile phone. Alpha versions of the Publisher request.
11.- November 2018. Introduction of intelligent contracts capable of storing the neural network adjacent coefficients in the blocking chain.
12.- January 2019. Launch of Beta versions of Applications for advertisers and publishers.

TEAM AND CONSULTANTS

Artem Chestnov - CEO of Ubex and Сo-founder
Daniel Biesuz - Legal Director and Co-founder of Ubex
Dan Gartman - Technical Director of Ubex
Andrew Rippon - Director of Ubex Operations
Kathrin Anthony - Head of Global Sales for Ubex
Cooz Komei Tokita - Director of Business Development
Alberto Maiorana - Ubex Strategic Partnerships
Alex Korobkov - Director Ubex IR
Iyke Aru - Community Director Africa
Igor Selivanov - Senior Engineer at Full-Stack & Blockchain
Alex Zhmurin - Senior Javascript Engineer
Eugeny Matveev - Full Battery Engineer
Igor Vatamaniuc - Front-end Javascript Engineer
Urs Bolt - Advisor
Michael Gord - Technical Advisor
Ismail Malik - Marketing Consultant
Arie Orlovsky - I guess Israel
David Lim - Advisor China and Korea
Sergio Pereira - Advisor
Sergiu Draganus - Advisor
Ali Kassab - Advisor
Javier González - Advisor
Mickey Choi - Blockсhain Advisor