They certainly did some research before actually opening one. There aren't many of these in the country which adds extra branding to them; exclusivity. But once they expand their stores, I think it'll be common and perhaps will also impact people's view over them. I honestly been wondering how their coffee taste in another side of the world like Europe, where most of its people drinks coffee a lot. From what I experience, even places in Indonesia with frequent EU tourists have better cafe that actually makes Starbucks irrelevant than the rest of the country. Maybe it's the same in Europe where it's way better to get it from cafe than these chains.