There’s nothing quite like going to Starbucks early in the morning and getting some drug into my system. I could have made it at home with all the tools I have but there’s just something beautiful and ritualistic about going outside, seeing people rushing, and breathing some fresh air. I am also not shy to say that I am an addict, starbucks at that too.
Call me a person without a refined taste, but I like the layout of Starbucks that is kept clean, exudes comfiness with its lighting and the color of their interior. I mean, what prevents cafes and coffee shops from actually neatly arranging their place like that? Isn't making customers spending more money good for business? That’s one thing I learned about it, a comfortable place can make people spend more too. It’s certainly not one of the ways but one among many ways to make customers buy something. Is overpriced coffee worth it? I’d say in this case, worth every penny.
I wonder what kind of genius that once thinks, “ how can I make basic “coffee” into something addictive that would generate billions of money?” I would say there’s just so many business lessons that you can learn from this coffee shop. From harnessing the power of basics, making basic things great, to squeezing out money from customer’s pockets.
When I see the ingredients they use, it’s really no secret ingredients. But we all can agree that the beans are the key factor that differentiates them with their competitors. The milk they use in Indonesia is basically a brand called Greenfield which is also available in every store. So, if you have purchased the beans, especially their dark roast, you might as well just make starbucks at home and it’ll taste exactly like that. When compared to their competitors like Exelso, their beans are certainly far superior. The thing is, I have yet to actually find a local great roaster that does Colombian coffee or south america that is just to my liking. So it doesn’t matter when people say Starbucks trash, it could be just that they never tried other beans of theirs or just go for the sweet diabetus stuff that has less coffee and more sweets.
