For your business to reach wider audience, you have to make use of adverts. Since the internet developed tremendously in recent years, digital advertisements had replaced traditional advert channels.
At the moment, digital advertising is under the control of Google and Facebook. These platforms offer advertisements to businesses and private individuals that want to reach more people. Incredibly, they sell your data to these persons. You might now be wondering how your data that you never shared with others gets into the hands of these platforms.
The answer is not far-fetched. Your online activity is monitored and you literally play into their hands when you turn on your location and when you allow websites get access to your cookies. Though unprofessional, these platforms gather users’ data without their authorization and later sell gathered data to platforms and businesses that need them for promotional purposes.
Despite the success they seem to have achieved, these platforms are yet to resolve some of the challenges in the industry. Likewise, users whose data had been compromised get nothing in return.
Loopholes
The current data industry is centralized with the aforementioned platforms being top players. They gather users’ data from their behaviors over the internet and mostly from users’ interaction with their platforms.
When they get control of your data, they store them and easily give them off in exchange for some fees. Almost on daily basis, your data is under siege o the cyber space. If you doubt this, the saga that rocked Facebook few months ago comes to mind.
The painful part is there are some platforms that cannot delve into your data without your consent. With over-saturation of the industry with platforms that do otherwise, the former platforms have no stake. Thus, you keep losing your data to these platforms that turn it to money-spinning materials thereby leaving you in the lurch and keeping your data in the public domain.
Liberdy’s Solution
Liberdy was developed to meet the pain point of most cyber users. Already there are many blockchain platforms that aim at returning data to the actual user. Liberdy has the same vision as these platforms but is coming with its own unique features.
Advertising Technology (AdTech) is the keyword in digital advertising. AdTech is concerned with the processes involved in running adverts especially on the cyber space. Liberdy aims at bringing revolutions to existing data industry by returning your data to your confines. You are at liberty to authorize the use of your data or decline same.
New Advertising Technology
Liberdy aims at bringing new Advertising Technology (AdTech) to the system. For an advert to be up and running on the digital space, the advertiser has to book an advert space after which he selects the advert type he wants. The advert they run is patterned according to available user data that suits their selected metrics.
Liberdy is developing what it deems a third generation Advertising Technology (AdTech 3.0) with the aim of bringing revitalization to the data industry. The concept here is you have full control over your data. For any third-party to have access to and use your data, you must have given your assent.
Those moments you used your mail and social networks, you’re inadvertently giving these platforms your data and made your contribution the billion dollar data industry. But with Liberdy, you take charge of your data.
Bottom Line
While Liberdy recognizes the input data issues to digital advertising, it is not relenting in its resolve to make rightful owners of such data be in charge of it. The implication might be grave for platforms that have been getting illegal access to your data. In the long run, you get a share from what they have been benefitting from using your data.
By being in control of your data, you dictate who gets your data and at what rate you’re willing to offer the data they seek. You’ll agree that this is a smart way to reap from your personal information while having a good time on the net.
Distribution of Tokens
Token Sales Information
Ticker: LIB
Platform: Ethereum
Type: Utility token
Token Supply: 1 billion
Exchange Rate: 1 LIB=$0.1 USD
Soft Cap: $5 million USD
Hard Cap: $30 million USD
Accepted Currency: Ethereum (ETH)
Country: Gibraltar
Liberdy’s Team
To stay updated; visit any of these links
website : https://liberdy.io/
Facebook: https://www.facebook.com/liberdy.io/
Twitter: https://twitter.com/Liberdy_
Telegram: https://t.me/liberdy
Reddit: https://www.reddit.com/r/LIBERDY/
Linkedin: https://www.linkedin.com/company/18391543/
Authors bitcointalk username: Lynkels
Authors bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1820069