Reading Guide: he is domestic ordinary wage earners counterattack model! Initially he was just an ordinary internal editor but he became a billion empire CEO with his hard work, insight and courage, how did he accomplish it step by step?
A Road to counter attack by an ordinary migrant workers
Work hard, understand company, dare express oneself opinion Mr Fang Hongbo's counter-attack route will start early 1992 in 1992. At that time, 25-year-old Dong Feng resigned from Dongfeng Motor car to Shunde, with solid writing skills, became president of America president of an ordinary internal editor, participated in publishing "American" enterprise newspaper, His initial starting point was an ordinary job, an ordinary clerk. However, when doing these tasks, Mr Fang Hongbo doesn't simply define himself as an internal journal editor, a career limit that will always be an internal editor. In work editing is the main business writing speeches writing various summaries reports for leaders can not be less sideline. During this process, he learned beauty and analyzed beauty, and began to participate in publicity and promotion work. Mr Fang Hongbo takes this as an opportunity to understand business and improve himself. He writes these reports instead of simply writing reports he will carefully study relevant content understand companies and develop their own unique views and unique insights on some issues. During a business trip with boss, Mr. Fang Hongbo summarized his observed market situation and expressed his views timely and courageous when he met him. Mr Fang Hongbo's courage and insight left him deeply impressed with his unusual characteristics-more ambitious and fond of thinking and his ability to form his own ideas and ideas.
A young person who is enterprising, thinking, thinking and logic is a reserve talented person who can give investigation and training opportunities, so he gets the opportunity of promotion.
(Note: newcomers are active, enterprising, and easy to get opportunities
A lot of people on the job, lack of initiative and enterprising, define their own future development will can't help; and some people to work as opportunities to enhance their future growth, continuous learning, and enhance the growth, the majority and the minority party, Hong Bo is a representative of the latter!)
The outstanding performance of different posts
Hexiangjian treat people the way is very simple, is thrown into different posts, horses than race, to investigate through the practice operation.
On the one hand, it is exercise, on the other hand, it is also a test and investigation to see what they do and whether they are competent. It is the material that can be made, it is worth further reuse, or is it unbearable.
Fang Hongbo has gone through these tests and investigations after winning the promotion opportunity. Fang Hong Bo once said, "in 1995, he threw me into the advertising department as a manager, and he threw me to the Minister of marketing department a year later."
In these posts assessment, every time in the new position, Fang Hongbo can quickly adapt to, and outstanding performance, excellent positions, the boss gradually feel that Fang Hongbo is indeed a material that can be built, is a potential talent.
A great battle of advertising, in the interior
In 1995, Fang Hongbo, 28, an advertising manager of the United States, successfully operated a big advertising campaign in the country.
At that time, at the time of Gong Li's popularity, her enthusiasm and unique temperament let Fang Hongbo lock Gong Li as the spokesperson for the beauty of the United States. Through a series of operations, "the beauty of the beauty of life" became the popular advertising language at that time. And then, beauty appliances sales began to increase, make hexiangjian greatly appreciated, and his performance also then give him for such an important turning point to the occupation career.
(Note: talent is a continuous high quality task
Shi Yuzhu, the commercial God of war, once said, "the so-called talent is that you give him a thing, he has done all he can to do it; if you give him another thing, he will do everything possible to achieve it".
Every time a company can deliver everything to you, you can do well. The higher the degree of trust you get, the higher the value and importance will be in the company, and the greater the room for future development.
Facing the crisis, the courage to take responsibility and pressure
In 1997, the United States suffered a serious crisis. The air conditioning business slipped to the bottom of the valley. The industry position dropped from third to seventh. It fell out of the first tier camp and fell to the two or three line of the industry, and even once it will be sold by Kelon.
At this time, for the United States, to a turning point of the crisis, the turning point of the fate of the moment!
With whom to use the operator and save the company, there are great differences in the high level. Finally, hexiangjian Lipaizhongyi, bold decision, using only 30 year old Fang Hongbo.
In July 1997, Hong Bo took office, the start of winter sales next year should see the results of the actual time left him only two or three months. This is a tough battle, a bad play tough!
Most of all, Fang Hongbo had never had the experience of acting as the head of the sale, and even had no concept of sales.
And the sales company was in a mess, and Fang Hongbo felt the head of sales from headquarters to the region. "It's unreasonable to have no way to communicate
Try hard to fight and put forward the idea of unique operation
In this fire operations, Hong Bo once again reflects the unique spirit, enthusiasm, love and meditate, have their own unique views and ideas of the advantages!
In order to do a good job in the 1998 war of air conditioning, to achieve the performance of soar. After the Spring Festival of 1998, Fang Hongbo went on a business trip on his back and walked for 45 days. At that time, traffic was inconvenient, and there were few freeways, and every day he changed in different vehicles between trains, cars and aircraft.
One of his tasks is to develop high quality customers throughout the country, but none of the top quality customers in the country would be able to do business in the United States. One time, Hong Bo was sitting in the office of a big agent for 4 hours, and the other party was in it, and he didn't want to see him. "We are not so beautiful. What the consumer wants, what the agent wants, don't know at all. "
After that, Fang Hong Bo launched his rescue operation, star products, optimizing agents and building sales team, starting from the main links of products, channels and sales, and recreate it with a new competitiveness and rival PK.
1) make star product.
Fang Hongbo pulled the development and market of people closed will be open for a day, there was no other concept, put forward to "make a star products to attract customers, the R & D department is really out of this product, then sell 60000 taiwan.
2) optimize the agent.
In the optimization of agents, Fang Hongbo has made a bold proposal to the boss hexiangjian.
He Xiangjian recommend that all Shunde local market agents leading kill, RE development of high quality customers. This is quite a radical proposal, hexiangjian native, Fang Hongbo wanted to remove the people, and 90% of all he had known for years, hexiangjian was silent for a while, decided to support Fang Hongbo.
In this, either Fang Hongbo, or He Xiangjian, who has adopted the proposal, has shown an atmosphere of atmosphere.
3) reform the sales team and build the sales team in person.
Fang Hongbo is also ready to reinvent the sales team and launch a large number of college graduates.
He personally interviewed the job seeker to control the quality of the training, with only 15 admissions per batch, and after a few hours of training, the new recruits were laid off. At that time, Hong Bo was the founder of hiring college students for marketing. At the end of the year, Fang Hong Bo accepted 19 batches of college student salesmen throughout the country.
Value using performance to talk about a nearly double sales growth
The value of the company, and the value of the company is much, after all, we should use the results, performance to reflect!
In the 1998 air conditioning war, Fang Hong Bo fought a wonderful battle.
Fang Hongbo's marketing Legion had an air-conditioned place with a beautiful salesman. Its air conditioning sales reached 900 thousand, the growth rate was 200%, and the sales revenue exceeded 5 billion yuan, almost double in 1997.
The United States has not only relieved the crisis, but also laid the position of the first line brand in the air conditioning industry.
This war of salvation has also laid the position of Fang Hongbo inside the company.
This achievement, also let Fang Hongbo play, when Lipaizhongyi strongly recommend "rescue manipulator" hexiangjian very happy!
In July 1998 an event, Xiangjian quietly told Fang Hongbo: the situation is now so good, I am the most happy than sales growth, not money, is not nothing wrong with me, do not use the wrong person.
(Note: the value of talent should be proved by excellent performance
A talented person for a company's value or ability value must be proved through performance. Whether you are a talented person or not, what is the value of your talents? You must use actual performance to prove and reflect it.
Performance is your ability to value the best business card and resume, the better the performance, is the best proof of your ability.)
Continue to lead the business to 60% revenue for the company
In 2000, Hong Bo was promoted to the general manager of the air conditioning Department of the United States. Since then, the air conditioning in the United States has kept the position of the third one in the industry. In 2011, the total income of the United States group was about 140000000000 yuan, of which the income of the refrigeration household appliance group was about 90000000000 yuan, which contributed more than 60% to the group.
When the fire captain Li repeated military exploits
After this, Hong Bo has repeatedly put hexiangjian "thrown into unfamiliar areas". He has led the United States to Hualing, Royalstar, Little Swan and a series of mergers and acquisitions, completed the layout of the refrigerator, washing machine industry (the merger integration is another thrilling story, so that the parties themselves are reluctant to talk), but also has to promote the beauty of the joint venture with Japan's Toshiba, Carrier of america. The performance of this column, both from a multi - field, full range of exercise Fang Hongbo, but also let Fang Hongbo prove his ability once and again!
So far, Hong Bo has proved himself by performance, is the company's right-hand man, is to create value for the company and assume responsibility of the players! In the company is more a way of promotion, the beauty of the brachial share.
In the end, Fang Hong Bo became the CEO of the United States and held hundreds of billions of home appliance empires.
The more successful the professional manager is, the more low-key
Professional managers should not only understand the performance, but also know how to deal with the relationship with the boss.
Too easy to lose, high-profile, high power main shock is a lot of occupation managers to make mistakes.
A lot of occupation managers can easily contribute to arrogant business, eventually lead to tragedy. And when Fang Hongbo's performance is getting better and better, it is wise to choose more and more low profile in a person.
Sober, and low profile
Through time and time, we do things more and more.
From ordinary workers to 3.8 billion dollars | Ecency
