Image sourced from McDonalds Australia.
Howdy Coffee Lovers!
Today, I want to take a page from my mate @macchiata - who wondered what flavours may be specific to a particular location. We joked about the saltyness that vegemite might add to an Australian experience. I know what you're thinking, gross! (And, as someone who doesn't really like it, I'm on board with this objection).
What a coincidence then, that McCafe has recently released 'The Australiano' - touted as an impressive representation of Australian culture. When I first heard of this beverage, I was interested - afterall, I actually rather enjoy going to McCafe because I know I will get a consistently good coffee. And, let's face it - they're conveniently located, as I often buy coffee when I'm traveling or driving distances.
But - it makes you wonder, what shouts Australia beyond vegemite? And the truth is, in thinking about this question, I was a bit confused - what could possibly go in a coffee that would imbue it with such local flavour, that you would drink it, and instantly feel like singing the national anthem!
- Perhaps a sausage sandwich and barbeque sauce? This might give new meaning to 'burnt' coffee.
- Perhaps a lamington, although I feel like this concoction might end up too gritty!
- Perhaps they could flavour it with some roast lamb? Although, would the gravy make the coffee too gluggy?
Yea, so I couldn't pick it - so I really paid attention to the ad when it came on the television again. 'The Australiano' contains: 'McCafe coffee mixed with chai and wattleseed'.
Turns out - I would never have guessed that. Chai shouts 'tea' to me, but again, I googled it - it's origins are in India. And wattle - fair enough, they are a pretty flower - but, does a yellow flower that you find in all parts of the world, particularly in Africa, shout Australia?
Perhaps yes, I would like you to think of me as a dainty flower!
Now, I'll be honest, when I found out the ingredients, I wasn't as excited by this offering - but I have heard from others who have made the purchase and it turns out, rather than having a coffee, it feels like you're drinking sweet milk - I guess then, McCafe's intention was successful, if they intend to turn coffee drinkers into tea drinkers!
In the absence of a review then, that's all you'll get from me today - a simple, 'Look at this weird coffee, I won't be trying it and giving you my more informed opinion'. You see, I have no interest in buying one of these drinks! The advertising material suggests it will only be available for a limited time. I guess we see this pretty often, right? The idea being to test a product to gauge if it will be successful on their every day menu. My gut feeling is, this will be incredibly limited - they will get rid of their supply, and whoever developed this concept probably won't have their contract renewed.
You can be sure, next time I had into the Maccas (Which will be when I'm on a six hour car trip on July 8th) I'll be ordering a large skinny cappuccino. You can keep your flowery attempts at marketing!