We helped people we knew were struggling, but still made the best with what they had, proud people who did not expect any handouts. We always tried to do it subtly, but hubby was the expert;) One example is when he paid for someone's driving school lessons; I only found out later. I still try to help where I can, not always in the form of monetary help, but in many other ways.

fixated on the next great thing that will make them "happy"

That is just so sad! But that's exactly what it is, empty lives, really!