EPOCUM AND SMART SHARING CONTRACTS
Every Web service is born by incorporating a certain economy from the moment it begins its business in the web. Until now, this economy could be monetized through third-party companies, but it has turned out to be very poor and sometimes not so useful because advertising is getting more and more pervasive, obnoxious, and intrusive.
Besides all this we see a growing lowering of remuneration for those who create (developers) and maintain (webmasters) web services and this only accelerates the process of decay of the current advertisign system.
Beyond that once online the service requires to be incentivized again at the marketing level otherwise it remains static. The problems with the traditional marketing, advertising and insertion system are that they are not fully transparent for web owners, have poor economic and image return compared to investments made, they make use of less and less clear and effective promotion methods and you still need to trust an intermediary that do it for you. Furthermore knowing that the efficient sharing is the one made by real users, it should be noted that the sharing by users on social media is drastically decreasing2.
What is Epocum?
Epocum is a decentralized application based on Ethereum’s blockchain platform that provides transparent and decentralized services over connectivity and is equipped with its own economic system. The platform has been designed and developed in order to allow anyone to invest in their web service and make it remunerable based on its reputation, which for the first time it’s represented by the external connectivity. Any web service who meet the necessary requirements can join the Epocum network and take part to the proportional reward distribution of $EPM tokens derived from their avarage monthly connectivity derived from the Proof of Connectivity (PoC) consensus mechanism.
Our vision elevates the web service to a real entity having connectivity as a reference economic base. There is a direct proportionality between the connectivity of a web service and its economic value, where if connectivity increases, its economic value also increases.
In order to earn from their connectivity web services must hold a percentage of $EPM in their wallet according to their connectivity. This way every website creates their own economy. All these millions of individual micro-economies create the entire economy of Epocum.
Epocum intends connectivity as the different monthly IP connections to your web service. So is not the total traffic or visits of your website but the daily avarage amount of people. $EPM token is a connection derived token and is the fuel of the system.
Epocum provides a platform where web services owners, webmasters, developers, influencers (youtubers, twitter stars, facebook pages, etc.) or simple users can make their potential available to evoleve it’s own or others web service’s economy and make a profit from the connectivity imported.
The platform incentivise users to share your service on their social networks, so as to discourage the staticity towards which a web service could be brought if there was no availability or the possibility to start a marketing campaign. All the structure behind the platform is going to affect your connectivity and it’s affected by it.
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In order to guarantee publicity, social channels are the first choice since they have become commonplace in people’s lives. To advertise a web service you have to be visible on the internet, on social networks in particular. Sharing and insertions are the most effective strategies. These services are centralized, but at the same time decentralized channels are being created that guarantee more transparency and reliability, as well as security. In order to take advantage of the maximum media power and resonance for the development of our ecosystem, it was necessary to make use of both supports: the first for the great ability to spread news, the second to ensure transparency and security in the exchange of transactions. We therefore made the choice to generate something intermediate that had the greatest impact on both fronts.
So we created smart sharing contracts: a new standard for the next generation advertising industries.
What are smart sharing contracts?
Smart sharing contractsc (SSC) are not smart contracts, because they can not directly influence the world outside the blockchain, but are a typology of service which allows the creation of decentralized links distributed over IPFS and shared over social networks in order to maximize the media power of the sponsorization that we provide.
So the smart sharing contract is made up of 2 phases: the creation of the smart contract, where the creator set a connectivity target requested for it’s own or other service to advertise, and the subsequent acceptance of that smart contract by someone else. Acceptance is the last phase of the smart sharing contract, and is when a user through his wallet confirm that he can bring the connectivity target requested to the creator generating it’s own dLink to spread over social, on this way the epocum network can start register all the connections entry from that post, and at the moment of the achievement of the target specified, the smart contract through the validation of the entire network guarantees you the token payment.
DLinks generated by SSC works like redirect links provided by analytic services (eg: Google Analytics, Twitter analytics…) but built over IPFS, so decentralized. The connectivity imported it’s seen at the same time both from you and all others nodes of the network. When a visitor click on the dLink it inform the network and the owner, so this way there is a double relationship between the parts that guarantee the correctness and security of data.
There are three types of smart sharing contracts: pay for share contract, pay for connectivity contract and earn for share contract.
Pay for connectivity: The owner of a web service can create a smart contract where he sets a goal of connectivity that he want to reach and a total reward for the users that will accept that contract and sposnor his web service. When promoters reach the goal setted by the owner the smart contract ends and pays them accordingly based by the connectivity that each promoter brought.
Pay for share: The owner of the web service can create a smart contract where he sets a per user reward for the social sharing. When a user accepts that contract it first has to be approved by the smart contract owner, which will verify his social pages to know better wich type of promoter he is in business with. This way the owner can choose the promoter himself and decline the acceptance of the ones that are not suited for his business.
Earn for share: This type of contract is intended to be used not by web owners but users. Any user of Epocum can select a web service, not necessarily linked to the platform, and share it through our platform.The connectivity that the user brings to the web service will be counted in the monthly reward distribution and the user will take his share of $EPM from that distribution. This way the website increases its connectivity, without even doing anything, and the promoter/influencer earn generated $EPMs reward from the connectivity they brought.
The smart sharing contracts changes the way sharing advertising worked before: it changes the investments, the trust between parties and that from now on anybody can become a promoter and share web services on their social networks in exchange of ETH, $EPM or other ERC-20 tokens.
Furthermore the best sharing is the one that is made by real people, and not bots or fake accounts. This is very important because advertisers should understand that it is not the smart contract itself that brings visits. The smart contract is just the fuse, it’s the next series of events that counts. It can have unpredictable results, the complexity of the network can be calculated up to a certain point.
Smart sharing contracts also amplify new job opportunities: if you are an influencer you can now decide what to sponsor just by selecting a web service that suits you the most. You can share links on Facebook, Twitter and so on. The same goes for simple users that want to become promoters and start sponsoring websites with their friends on social networks. You could even become a connectivity trader, see when the connectivity of a service goes up or down and sponsor it in the right moment.
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Epocum offers a platform oriented to guarantee security and transparency for the next generation of digital…www.epocum.com
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BY:Lizapay42