What is Parami Protocol?
Parami Protocol is an advertising industry development project based on blockchain technology. Parami provides cryptographic advertising services for all other parachains in Polkadot/Kusama. Parami Protocol is conceptualized and built based on the Substrate blockchain framework, Polkadot cross-chain technology and IPFS distributed storage technology to build a new generation of digital advertising ecosystem. Parami works based on the concept and operating method of Web 3.0 and helps users deal with some of the major problems of this technology such as:
• User-centric ad generation
• Traffic Collection for Web 3.0
• Improve the digital advertising of individual users and organizations
In addition, Parami also provides a number of other utilities such as:
IM support: Parami is designed for IM applications. Parami SDK will assist users in engaging with interactive ads in IM explorer or MiniApp.
DAO Support: Parami will support other DAOs to expand the DID ecosystem. Other DAOs can register on Parami and manage their DAOs on it for extra motivation.
Admin Support: Parami is fully managed by all AD3 owners. They can vote and suggest to optimize the system.
NFT Support: Parami supports the creation and management of NFT types such as tickets, badges or collectors for advertising campaigns.
Support yield farming: Parami supports liquidity mining so users can redeem reward tokens and advertisers can easily build advertising funds.
Special features of Parami Protocol
Layer DID
Decentralized identity management including registration, update and revocation. DID aggregates both social network user identities and blockchain identities. From there, users can integrate social media IDs from other platforms and decentralized IDs to create a more complete digital information base. In the future, Parami wishes to be able through DID technique to connect users' social network accounts in web 2.0 (including Facebook, Twitter, Telegram, Instargram ...) to authenticate information on chain, all are all user owned and encrypted.
AD's security layer
Support users to enable/disable privacy for advertising service, including private file association, update and monetization. Based on pre-connected information, Parami builds customer profiles with their needs and interests, categorizes leads and associates them with relevant ads. However, all these techniques will minimize the violation of user privacy.
Advertising organizations can, through PCAP (Personal Cryptocurrency Advertising Options) evaluate their client marketing. This technology helps them interact and update again after each customer activity and integrate the most appropriate data, in line with user-centric criteria. Stakeholders also receive profits based on the interactions and useful information they provide as a reward to incentivize the development of the ecosystem.
Application layer
Encrypted activities such as SmartDrop, Yield Farming, Social, coin generation and NFT.
Production team and partners
Production team
Ending
Parami Protocol is a fairly new paradigm. With a long-term development vision, the manufacturer focuses on the advertising potential of Web 3 and what blockchain can do. Parami Protocol promises to be the leading name in the entertainment service industry if they follow the set path. Currently, this project is continuing to be completed, so investors should still consider and monitor the project more before making major investment decisions.
