[A Coca-Cola advertisement from the 1890s](By Artist not credited.derivative work (restoration): Victorrocha (talk)Cocacola-5cents-1900.jpg: ' - This has been edited from the image on the Library of Congress website.Cocacola-5cents-1900.jpg, Public Domain, Link)
What is the basis of advertising? Why does it always achieve its goal?
To begin with, he will remember our first steps in the world of learning and learning. If you do not remember, I'll remind you. At first, we were all interested and curious. Everything that interested us, we naturally remembered and later used. In this way, we were trained to "live" in this world. Only a few unconditioned reflexes are transmitted by man by inheritance. All of them are necessary for life and in principle they are sufficient to live and reproduce ... It is to eat, breathe, cope with natural needs, move and multiply ... It is not necessary to teach this, it is already prescribed at the genetic level.
[An astronaut in training for an extra-vehicular activity mission using an underwater simulation environment.](By NASA - http://spaceflight.nasa.gov/gallery/images/shuttle/sts-116/html/jsc2003-00011.html, Public Domain, Link)
But since a person thinks of himself as an all-knowing and almost master of the world, he came up with a set of rules that train his cubs, defining them as necessary for survival. There are many such rules, for example, when and how you need to multiply, how and what to eat and drink, even how to breathe, to live longer (there are such techniques - nonsense !!!) and so on ...
But other than that, a person learns additional skills such as speaking or solving problems, swimming and jumping, living in a society and according to the rules of society and so on. All these acquired skills a person is trained in the process of his development. The learning process is based on a very simple principle.
This is to see - remember - and repeat.
There is no other way. I do not know if you know. Although if unconditioned reflexes are prescribed in DNA, then someday a person will create an apparatus capable of making DNA information for example, about swimming. And the whole process of training will take several seconds, for which the algorithm of actions for swimming will be prescribed. A person in memory will already have the necessary skills. BUT while it's just fantastic.
[ANCOP officer cadets practice detaining an armed insurgent at the Mazar-e Sharif Regional Training Center on December 12, 2010.](By ISAF Media - https://www.flickr.com/photos/isafmedia/5257388428/, CC BY 2.0, Link)
On this principle, advertising is based. She teaches us. You will say that I do not want to study. This is possible with the help of willpower, but as a rule, a person in a different way can not. He is constantly in the process of learning: remembering and repeating. It is so arranged. A person is an open system, therefore in it it is possible to enclose anything you like. Advertising and investing. Of course, it is easier to do this from a child's age, while the person has not yet collected enough information. With age, we already have some ideas and therefore if advertising with them comes into conflict, then the information to us certainly will not go down. But even here the advertisers found a way. They use our preferences and build their advertising on this. How do they know our preferences. Everything is very simple. If you answer any questions or fill out any questionnaire, then you give your and yourself information. This information about your preferences is systematized and depersonalized processed and then sold to an advertising agency. And already advertisers based on this and build the logic of their message, so that it reached your brain and reliably settled there. You just have to repeat it otherwise, why memorize, just to know, no, to repeat ...
[Wilson's bird-of-paradise advertises to females in the breeding season with brilliant colours, patterns and tail plumes, as well as display behaviour and song.](By Doug Janson - Own work Pbase.com, CC BY-SA 3.0, Link)
If you want to teach someone what to show it, it's best to use your example, which is also actively used by advertisers, and then ask them to repeat. And the result is assured!
SteemSTEM is a community project with the goal to promote and support Science, Technology, Engineering and Mathematics on the Steem blockchain. If you wish to support the steemSTEM project you can:
Contribute STEM content using the #steemstem tag | Support steemstem authors | Join our curation trail | Visit our Discord community | Delegate SP to steemstem