Guild Store has two use cases.
First, as the name implies, it's obviously a store, from where guild items can be purchased.
Second, it determines the bonus guild members receive on merit rewards. The higher the level of the building, the higher the bonus. This bonus applies for both brawls participation and merit rewards found in loot chests.
Guild members can use these merits in the store to buy various items, which are unlockable at increasing levels.
These are the items currently available in the Guild Store:
Related:
Splinterlands Website
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