I know I hate shills, they might bait a few but I think they mostly turn off just about anyone else. Be natural and let the content do the speaking. Like I said somewhere, if it's not consumable outside the platform, it's probably not that consumable here either with exception to development or governance and such but that's not what will keep outsiders and onlookers entertained enough to join. Looking at the comments sometimes we probably look a little hostile.