"it's a better deal to the consumer as they get a 'return on donation'. It's incredible actually and I'm surprised more folks haven't caught on"...100%

I thought so too. I know some who are active for free on FB, they would do well here and along with miscellaneous reader streams here and there, they tend to glaze over and abandon ship when they learn they have to keep this weird long code safe on a flash drive or something. Also can't wrap their heads around return on donation.

I don't really care the exact science behind the ad and token amount however it gets implemented, there should be something in place to up the ante a little for everybody. If you don't have an audience here but do elsewhere, well you can still cash in some of that while creating some form of un-official traffic to the platform here without shilling.