The beauty of blockchain technology is the power it provides to eliminate intermediaries and various industries find ways to make use of it. In our case, we focused on digital advertising because of two major issues: lack of transparency and multi-billion dollar advertising fraud issues.
AdSigma strives to help advertisers and publishers in the digital marketing space to increase their user and brand involvement, along with disrupting the massive digital duopoly of advertising networks - Google and Facebook. AdSigma, the next generation Digital Display Advertising Platform, plans to bring changes in space through the blockchain revolution. To begin with, startups based in Singapore debuted their own cryptocurrency called ADSi token which became the primary payment method for transactions on a digital platform.
AdSigma brings you a platform for buying and selling Digital Display Advertising space. Built on the blockchain technology, it addresses the higher commission charged by the Advertising Networks, Irrelevant advertisements, lower conversions and various other problems associated with current scenario. ADSi Token acts as utility function on the platform.
We aim to create a space where advertisers and publishers can work as a community in the interest of the larger profit for the digital advertising space, with transparency, security and flexibility. Our mission is to bring about transparency within the digital advertising platform so that both publishers and advertisers can profit from it. The scope and growth for both advertiser and publishers are immense if we plan to address three significant problems in the market currently.
The digital market consists of three parties:
The publisher, who integrates advertisements into his online content;
The advertiser, who provides an advertisement to be displayed along with the publisher’s content;
Advertisement network, who act as the middlemen and help generate the ads and track their statistics.
However, there are three major issues to this which if addressed can lead to efficiency in digital display ads platform:
There are high rates of the commission charged by ad networks like Google and Facebook to the publisher.
There is lack of negotiation power between the publisher and advertiser.
There is no flexibility in payment because of no direct communication between publisher and advertiser.
ADSi token is implemented as an ERC20 compatible token over the public Ethereum Blockchain. This platform is going to be based on the Ethereum’s Smart Contract.
The blockchain technology will generate the following profit for advertisers and publishers:
It will guarantee secure and smooth transactions between advertiser and publisher.
This blockchain technology will further ensure that no one entity alone has control over the platform, which means that no data can be manipulated and no transaction will be interfered upon and further, nobody will be given preference over others.
The network will be verified and maintained by each participant and by all participants together.
AdSigma allows customers to pay directly without the use of intermediaries that charge big discounts on fees. With AdSigma, you can save more money on advertising and can make sure that the look on your ads really does not look like the current Ad system which, according to the survey that 56% of views come from bots. So that means you are paying for the bot viewer. AdSigma is transparent because it uses blockchain so you can see everything.
In the world of advertising business will be very important, because advertising becomes the main support for the advancement of a company, AdSigma is a brilliant concept and idea of merging between advertising and technology Blockchain that will bring progress for the future. Behind the success of a project because of the great teams in it.
So what are you waiting for join us.
Pre-Sale Date: 5th April, 2018 at 10:00 UTC
Crowd-Sale Date: 20th April, 2018 10:00 UTC
For more information please visit the link below.
