Starbucks is due to open a new store in the US where all staff will be able to communicate with customers in sign language.
The store, the company's first of its kind in the US, will hire at least 20 staff, all of whom need to be proficient in American Sign Language (ASL).
Starbucks said the move would provide "employment opportunities" for deaf and hard-of-hearing people as part of the company's "commitment to inclusion, accessibility and diversity".
It won't be the first store where all employees are sign-language users. Starbucks already has a sign language-friendly branch in Kuala Lumpur, Malaysia, while the entire staff of Mozzeria, a pizza restaurant in the US, are also sign language users.
While the menu at Mozzeria includes some sign-language images to help customers communicate, Starbucks will also offer customers alternative communication options for ordering and receiving their coffee.
The new store will be located near Gallaudet University, the world's only university designed for deaf and hard-of-hearing students, in an area where a variety of businesses are learning to work with the deaf community and are providing deaf-friendly services.