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In my opinion, building self esteem is one solution in long term happiness and success because when you feel like you don鈥檛 need anyone and are contempt with yourself, you鈥檙e not bothered as much with what others think. If they don鈥檛 like you, then they don鈥檛 and it should never bother you. You can just find someone else because there are plenty of people who may like you. The second way to handle it is being realistic about it. Not everyone likes everyone. We don鈥檛 all like potatoes and tomatoes and every individual has the right to their own preferences. Not everyone will love, or hate you because people have different experiences and develop different standards and expectations. When you understand that, you won鈥檛 see rejection as being about you. It鈥檚 not about you. It鈥檚 about those people and the preferences they developed over time.