HUMANCOIN: Amalgamating Three Strong Industries

Humancoin is the first of its kind. It is true that other projects that is focused on charity are already in existence, but Humancoin is the first to amalgamate three sectors on its platform using Blockchain technology, these sectors are; Charity, E-commerce and Cryptocurrency.

We shall look at each of this sector.

Charity: Humancoin is a revolutionizing project which will unit the philanthropist and the recipients of the funds on the platform in a convenient and open manner using blochchain technology. Through this means, donors can make donations worldwide, monitor their donations online and get discounts from the platform partners.

The use of technology in the charity industry is relatively low, most times, individual or companies who wish donate funds often change their mind due to the following;
• Fear over weather the donation will reach the recipient in full and time and distrust in charities, because no international body evaluates this activity.
• The complication of cross-border payments for foreign projects and potentials issues in dealing with regulatory agencies.
• Unable to discern additional benefits when making donations.

All these problems are solved by Humanncoin through its integration of blockchain into these three thriving sectors; Charity, E-commerce and Cryptocurrency.

E-commerce: the global online retail stores is projected to reach $4trillion by 2022, while online retail sales hit $2.3trillion in 2017. Online retail giants, such as Alibaba, have already started implementing blockchain solutions.

Challenges confronting online stores
E-commerce ecosystem is highly competitive, and this puts pressure on players in this sector to come up with new loyalty programs which is not only meant to attract new customers but also to retain their current customers by offering different discounts and benefits. The biggest challenge for marketing professionals is to create an emotional attachment to these programs.

Humancoin solution to this challenge
By unifying consumer loyalty programs with the charity industry, this will create a strong emotional resonance. The future of online retail is based on being able to personalize each offer, and blockchain will catalyze this development.
Cryptocurrency market: cryptocurrency is a rapidly growing market; its capitalization fluctuates in the range of $0.3 – 0.8trillion with great potential of an upward trend. It is believed that cryptocurrency will make transactions faster and less expensive.

Unique features of Humancoin
• This project will be the first ever blockchain project to become global E-commerce loyalty program aggregator.
• Its association with charity is a unique advantage in developing loyalty programs with partners creating strong emotional resonance.
• This project is not competing with existing programs, the Humancoin token will effortlessly integrate with already existing system, all that is needed is setting a conversion rate.

Summery
The synergy of these markets globally, is estimated to be 3.5trillion dollar. By establishing a charitable blockchain platform which is integrated into online commerce loyalty programs and cryptocurrencies will forever revolutionize the philanthropy industry. The mutual co-existence of E-commerce and cryptocurrency will propel the number of donors upward.

For online retail stores, offering a bonus affiliated with charity is an effective way of positioning there brand on an emotional level with their customers. In general, this is very convenient for all participants on the platform.