Let’s be honest we have got a brain full of big beautiful ideas that could change the world our communities and our lifestyle, But also there is also one awkward truth nobody’s buying all of them and , it’s not because people are just not ready for our genius ideals but It’s because complexity is the kryptonite of sales as the present economic reality has made most people to avoid complex products as time of of essence and only few persons have the time to actually take out time to study the uniqueness of a product.
Think about it this way when was the last time you eagerly signed up for something that required a 10-step explanation, a flowchart, and a PhD to understand the concept and methodology of the product or asset?. Meanwhile most of the stuff that gets more attention and does sell steady are products like Lose weight while eating pizza, Get rich in your pajamas by just sleeping and other stupid stuffs tends to get more traction as Simple concepts that looks Stupid attractive move engagement as it's less complex, no wonder marketers do abstract short tm videos to sell their products.
On of the most fetal reality about sales concept is that people don’t buy ideas they buy feelings wrapped in simplicity, with your 17-layer revolutionary business model you might not still make sales if the explanation and introduction of the concept of the product is complex, it’s cool to you but your audience might be hearing gbrish all they just want to know is if it’ll make their life easier, faster, or more fun. (Preferably all three.)
And also don’t even get me started on jargon know as science behind the product especially the slang and scientific names especially when your pitch includes words like synergistic paradigm shift, and that's a big congratulations you’ve successfully scared off everyone except the guy who wrote your MBA textbook and he’s not buying because he already has a copy. Lol
So I will stop by giving you a hint cheat code: Dumb it down. Then dumb it down again so as babies can easy under what you are selling and how beneficial the product or asset is to their everyday life, If you can’t explain it to tennager or to a tipsy aunt at a family BBQ, it’s still too complicated.
Now go forth and simplify everything including on boarding people to hive.
