The alcohol industry is one of the most underdeveloped industries in 21st century. The commencement of digitalization didn't do anything good to this industry. In Spite of so many technological advancements, the alcohol industry is not able to improve itself in any major way. The challenges faced by this sector 5p years ago are still the same. Hardly any changes came in order the improve the situation. The major challenge faced by the alcohol market is the lack of interaction among the manufacturers, sellers and customers. Manufacturers are barely able to advertise their alcoholic drinks while sellers face a hard time finding a good alcohol selling spot. In addition to this, customers face a lot of difficulty in getting the quality and non-counterfeit alcoholic beverages.This makes the alcoholic market less efficient and backward. Nowadays, the major problems faced by the alcohol industry are listed below:
Manufacturers losing their money due to the existence of counterfeit alcoholic beverages in the market.
Legislative boundations and ineffective tools hinder the promotion of genuine alcoholic brands.
Getting new customers for a local seller is hard.
Craft alcohol manufacturers are unable to attract investments.
Customers don't have a good access to quality alcoholic beverages at an affordable price.
The Solution
Gese is trying to sort out these challenges faced by the alcohol industry. Gese is a platform which aims to provide a direct interaction among customers, manufacturers and sellers at a good level so that customers can get the quality alcohol along with taking care of the manufacturers and sellers. Manufacturers will be able to get direct access to the consumers. Local sellers can use the platform for promotion and project-financing.
How it Works
Gese is a system of decentralized Blockchain network that is able to track each alcohol bottle from the manufacturer to the buyer. This technology can't be hacked easily.Gese is also a type of rating and grading system which will help to point out counterfeited alcoholic beverages. It is also a personal assistant equipped with artificial intelligence features which will assist the customers as well as analyse the data and Provide the best marketing strategies to the local businesses.
Gese Functions
Authenticate the alcoholic beverages using NFC tag which will contain all the information of the product.
Label scanning feature in mobile app.
Rate and Review. Customers can view them before choosing among the brands.
Blogging platform for alcoholic products.
Cryptocurrency payment ensuring transparency and reliability.
Gese Token Sale
Gese is empowered by its own cryptocurrency which is named as GSE tokens. These tokens will be released on the Ethereum platform. They belong to ERC - 20 compliant category.The ICO period lasted for 30 days starting from 9th May 2018. The Pre-sale started on 26th June which will last for 15 days.
Gese Roadmap
Gese started its journey in 2016 by initiating a research on the generation of anti-counterfeit tags. It has come a long way.The concept and the Blockchain is developed. The ICO period also got over. The project is expected to get launched by February 2019.
Gese Team
The team supervising the development and management of the Gese is an expert one. Pavel Boboshik and Yakovlev Andrey is the founder of Gese. Alexander,Sazonova Polina, Martin Kratky-Katz and some others are also present to guide the project.
Conclusion
Gese is targeting alcoholic industry with a notion to sort out the challenges faced by this sector. The idea is quite revolutionary. The implementation of Blockchain itself guarantees transparency and reliability in the system. If everything goes right, we will be able to witness the real model of the project next year.
For more details visit
Website: http://gese.io/
Whitepaper:https://drive.google.com/file/d/1AZTWSnpttM6c2MmjfHXyAPbftly4-Ke5/view
Published By:karanj
Btalk Profile:https://bitcointalk.org/index.php?action=profile;u=1030341
