In order to comprehend the ontological construction below, please refer to the respective posts for all notions in italic.
The process of interconnecting the variety of goods in the market is given as marketing and advertising. Commodities are possible only in the confines of the market, where every one of them has a place defined through its function in the sequence of goods. As these economic goods are produced in certain companies and are consumed in some other companies. So the integration of these separate processes is realised by the means of marketing. The economy is integrated whole of otherwise separated companies thanks to the advertising activity, which clarifies how any particular economic good is essential for the existence of some other goods. It is done in the form of unique advertising, total advertising, and brands.
Historical Backdrop
• JOHN BATES CLARK The Philosophy of Wealth: advertising sign stays for the relationship of the buying and selling individual and the commercial society.
• JOHN COMMONS Institutional Economics: instruments of customary tender.
• CLAUDE HOPKINS The Scientific Advertising: advertising.
• THEODORE LEVITT Marketing Myopia: buying customers.
• HERBERT SIMON Reason in Human Affairs: attention.
• JOHN KENNETH GALBRAITH The Affluent Society: dependence effect.
• FRIEDRICH VON HAYEK The Non Sequitur of the Dependence Effect: informational function of advertising.
