DIGITALBITS - Blockchain Meets Loyalty and Reward Points

https://www.digitalbits.io/

Blockchain has great potential to provide breakthroughs in many industrial sectors. This has been proven theoretically but not in real life. Blockchain has not been widely used, so it has not been able to show a real impact on real cases in real life. The main key for the blockchain to be widely used by many users is to apply this technology to the industrial sectors appropriately, and one sector that has great potential is loyalty and reward points (LRPs).

LRPs are programs offered by companies to consumers which aims to improve customer engagement and brand awareness. By giving reward points from purchases, this program is expected to make customers continue to return to certain brands and retain customers in the long run. The value of LRPs is estimated at 48 Billion USD per year in the United States, but about one third goes unused due to various reasons, including:

For consumers:

Difficulty in accumulating and redeeming points.
Cannot transfer or trade points for other points they want.

For companies or program providers:

High maintenance costs.
Incompatible infrastructure with other programs.

To solve the problems mentioned above, the use of blockchain is the perfect solution and that is all possible with the DigitalBits Project.

DigitalBits is a blockchain that is built to operate as a transaction and trade layer for various digital assets. Values from one point to another can be easily transferred and redeemed in other businesses or services or even fiat currencies. DigitalBits is also ready to be integrated with existing applications, so consumers can use applications they know without needing to learn anything else.

With the solutions offered by DigitalBits, it is expected that various benefits will be felt for both consumers and program providers, such as reducing the costs of development, integration, reconciliation, security, and ultimately bringing the LRPs industry to a higher level.

DigitalBits Team