We are in a golden age when it comes to opportunities and means to transform or extract economic value from our mere personality. On the one hand we have the technological advances that have made the Internet connections faster and more efficient and on the other the ability of people who have access to these benefits and share the talent that most identifies it. Social networking platforms have found a gold mine in this activity, and they have been enough to be an intermediary and public site, to make the information a lucrative value and easy to spread.
Considering this phenomenon, as a market that expands more and more and with a society that is bolcada towards popularity, it could be said that social networks have become a great business opportunity. One of these ways of making money is through the promotions and advertisements that make people influential for companies, in order to have a greater reception of the products.
In this way, those users who have a wide register of followers, are potentially points of dissemination of information that can be used as advertising media. This advantage is already applied by many celebrities to profit through sponsorship.However, this emerging market is not yet optimized for people who want to undertake in this field, whose requirements are very high if we take celebrities as a reference.
Patron the new platform based on blockchain comes to give new approach in this area of the market, focused on connecting the three elements that make up this activity, the companies or sponsors, the influencers and the followers, in a structured way that allows marketing to be more beneficial for the participatory entities. For this purpose, the Patron platform offers a community classification system in which sponsors, influencers and followers can be connected in a single product.
To have more context, we review the current problem, it is known by all that the big celebrities are in charge of setting trends in social networks, thus having a very receptive position that allows them to be seen as points of publicity and commerce, however this regularity does not It is linear with the estimation of product sales through marketing, which suggests that this method does not provide satisfactory results for companies and sponsors.
The current variety of users trying to make a large number of followers has already created community clusters inclined to certain characteristics and interests, for example a blogger dedicated to publishing topics related to sports, will have a number of sympathetic followers with this distraction, so same happens with those of music, art, videogames, science, jewelry, etc. This already established distribution is what Patron tries to take advantage of to make a direct connection between the three marketing elements.
The idea of Patron is ingenious, by using already established communities and classifying them as users of specific tastes, it allows to immediately identify the population of potential customers who can buy a product, in this way advertising will be of particular importance for users who follow to an influencer, and it will be of greater relief to the sponsors and companies that want to sell a product.
So simply this can bring benefits for the 3 types of users in the network and in particular for those who wish to interact in patron:
Sponsors:
Advertising more economical, by choosing influential people with specific followers and corresponding to the product for sale.
Efficiency in advertising, there is a greater probability of having more attention and sale by users that you know are affected by your product, than by a large number of people who do not know how to take the promotion.
Influential
Access to advertising work, which is not very easy today, if companies only look at celebrities.
Greater popularity and credibility with his followers.
Followers:
Advertising according to your interests.
No spam.
The specifications, about the functioning of the platform, you can visit on its website, as well as the smart contracts and the conditions between the sponsors and influencers, as well as the conditions to be a sponsor, influencer and follower.
DO NOT FORGET TO VISIT THIS AMAZING PLATFORM AND BE PART OF THE NEW ERA OF MARKETING
Here is a few videos that gives a quick overview:
Rules of the contest here
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