Hive Zealy Campaign was a marketing strategy organized by the InLeo community with the aim of onboarding new users and showcasing the blockchain across all internet platforms. The campaign was an opportunity for all #lions to be a Leo ambassador in the #web2 community; moreso, there was a connectivity among the participants because everyone was pursuing one goal and at the end of the experience they weren't left unrewarded. Crypto tokens were distributed during and after the campaign; during the campaign, the distribution was seen as giveaways during the X space shows while after the campaign the distribution was based on the leaderboard in the Zealy platform. Lots of Lions were excited as the reward came at the right time - festive season.
However, after the campaign some lions stopped carrying out the Zealy task which supposed to be a normal activity for an #inleo user. It is expected that the #web3 users keep being active in engaging the #threads, attending X space shows, showcasing #hive on #web2 platforms, encouraging other hivers to utilize the InLeo frontend, onboarding new users and lots more, but the story is contrary. This is because some people came with an intention of earning which was quite ok but that wasn't the goal.
The truth about this Zealy Campaign is that the activities resulted in growing the X account, HP (hive power), and reputation in #hive of the participants. Moreso, during the outreach, there happen to be a connection between the Hive Zealy participants and the founders of many #web3 projects, and this relationship can be sustained if we keep engaging. As it was rightly said in the campaign, we are #leo ambassadors and as an ambassador we need to represent the blockchain in the respective niches we find ourselves.
As we begin the year with valuable resolutions, let's include building the hive blockchain in our goal list. During the Bitcoin Halving, it is expected that #hive will skyrocket its value like other worthwhile crypto projects; this can only happen through our regular engagements in the blockchain, investing, onboarding more hivers etc. For me, I will begin my engagement on the X platform - onboarding new users, and tweeting #hive related post on #web2 platforms.
Hive Zealy Campaign successfully engaged the community and established connections between participants and founders of web3 projects. While it brought rewards and growth to the Hive platform, there were challenges post-campaign with some participants disengaging from Zealy tasks. Moving forward, it's crucial for #inleo users to remain active, represent the blockchain, and prioritize building the Hive blockchain in their goals for the new year, fostering engagement, investment, and onboarding new users to contribute to the project's success.
Inleo is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH, and Polygon blockchains. Our flagship application: Inleo allows users and creators to engage and share content on the blockchain while earning cryptocurrency rewards.
