Repository
https://github.com/SteemStem-io/steemstemprod
Linked Task Request
Introduction
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.
SteemStem is a community on the steem blockchain that seeks to promote STEM (Science, Technology, Engineering and Mathematics). It gives everyone a chance to share their knowledge and experience with science and others. SteemStem supports about 4 different languages. These languages or communities include Spanish, German, French, Italian, Nigeria etc.
Targetting and Audience
In the previous promotion, I promoted to only females aged 18 - 35 because I felt women were lacking in the STEM field. This time around, I promoted to both genders while still maintaining my location as Africa. This made the potential audience broader.
Graphics
Image Source : The image is the official logo of STEEMSTEM on Steemit.
The image has a resolution of 1000x140px
Bidding Strategy and Results
I choose the Cost Per Click (CPC) bidding strategy with the aim of having link clicks and website visits. This means that Facebook is to deliver the ad at the best possible rate.
I spent a total of $15 and it ran for a total of 10 days. The gender results are as follows; Women 22.65% and Men 75.35%.
| Activity | Result |
|---|---|
| Reach | 11,379 |
| Link clicks | 196 |
| Spend | $15 |
| CPC | $0.07 |
| CTR | 1.72% |
Campaign Content
Screenshots of ad placement.
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
AD REPORT
https://drive.google.com/file/d/1-0shMw0cO557vfyggpqii1QD9YXvrQod/view?usp=drivesdk
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
VIDEO EVIDENCE