One of the biggest struggles of aspiring content creators is not being able to find a clear message for their content. In some cases, it doesn't really matter that much when you start out.
Gary Vaynerchuk famously coined the phrase "Document, don't create" to get people of their idealistic view that the message is clear, concise and on point from day 1.
2020 has rocked us hard, but also has woken us up, meaning the glitch and glamour of social media took a back seat to reality, making it easier to go for real meaningful messages as everyone is searching for what they really value in life.
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