Going viral through spontaneous authenticity | JEANLUCSR 002

jeanlucsr(69)

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Fawaka Steemians and DTubers,

Today has been a fun day, as a Retweet by Gary Vaynerchuck had part Vaynernation popping in my notifications non-stop on Twitter.

For those that have no idea what the last sentence means, a quick explanation:

Twitter:

The (somewhat) forgotten platform, great for short 140… 280 character messages and stories. Once considered one of the 3 biggest Social Media channels.

Gary Vaynerchuk:

Entrepreneur with cult-like super powers and millions of followers across Facebook, Instagram, Twitter and YouTube.

Vaynernation:

Gary’s loyal fanbase that bought all of his shoes within the first 24 hours after the launch. Not a fanbase that just likes, but also acts accordingly.

So, today, a random tweet with no intention to get GaryVee’s attention, just one of his quotes with a reminder that his book launched today, received 70.000 impressions, 40 retweets and 230 likes in 10 hours time.

For someone that gets relatively limited interaction on a daily basis (1-10 likes/retweets), this was unfamiliar territory. I fully believe it was a result of spontaneous authenticity. Or is it authentic spontaneity?

Disclaimer: The term viral is relative. Celebrities reach this amount of engagement on a daily basis. For accounts that are a little smaller and have a couple of interactions per tweet, tweets generating over tenths, hundreds or thousands times the regular reach and/or engagement can be considered viral.

Interested in the book?
https://www.amazon.com/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676
(no referral)
.........

#Lobi

@jeanlucsr