Sometimes, some people think they would prefer to be remembered for one stupid minute than forgotten for a lifetime.
That's a worrying reality.
Each day we see videos of someone leaping from a building or wreaking havoc on a public place or making fake emergencies, smashing things, doing crazy things, or even something dumb just to get attention.
Sometimes it works and In the blink of an eye a video goes viral, a horde of followers floods the site, then a complete stranger becomes an online celebrity.
Reading his success stories, it's easy to see why so many are drawn to pursue the same success.
One viral moment can indeed transform a person's life, after all!
The issue is that only the "winners" are known.
On a day to day basis, we never hear about the thousands of people who tried to do something dangerous, but failed to do it safely or sustained injuries or were injured and ended up in police custody or in the public eye in a compromising manner—or didn't make it into the algorithm at all.
I call it a "lottery mindset" that has been brought about by social media.
Individuals observe one creator realize the success by means of a risky stunt and believe the identical will occur to them.
As with the lottery, we celebrate the few winners and we forget the many who had lost everything trying to achieve the same dream.
I love content as much as anybody else. I love creators who entertain and entertain and inspire. The Internet has provided common folks with opportunities which were not available twenty years ago. With the addition of a smartphone and a great idea, anyone can create a career from their living room today and I find That to be incredible.
However somewhere along the line we've left out valuable questions like 'Is this valuable?' and replaced it with only 'Will this go viral?' and These are two very different questions.
It's important to note that valuable content can take time to develop because It takes consistency, patience and trust.
Content that's viral, however, can be surprising, shocking and emotional.
It's why crazy video is so virulent. They trigger reactions.
Unfortunately, sometimes reactions do not equal respect.
You can get someone to be known for some stupid thing they did in an instant, but then have to live with that memory for a long time after the internet fades from memory.
15 seconds is all it takes to leave an indelible digital mark.
I personally don't think that all rewards are worthwhile, or worthwhile enough, to risk.
Truthfully speaking not one single follower would make me risk my life or violate the law or even jeopardize others for opinions.
If I have to give up my values in order to be successful then it isn't worth it.
This doesn't imply that creators need to refrain from taking chances at all because any worthwhile success comes with a risk.
It is a risky venture to start a business, It is also dangerous to speak out in public.
It can be a gamble to build a brand.
It's risky to develop original material that no one has ever written before.
Those, however, are risks which have to be taken.
It's not the same thing to gamble on being creative as it is to gamble on being alive.
One builds a future, the other builds a past.
The other just wishes it would be good luck.
I believe that audiences have also a responsibility.
What people watch on the internet is rewarded.
When everyone doesn't pay attention to content created by people who like to post about dangerous things, but instead to creators who educate, entertain, and solve problems, the "dare to be funny" economy starts to get harder.
Creators act in response to what they're rewarded for.
After all, it is not the goal to go viral.
The most effective way to make an impact is.
Once a week, you can get viral attention by being someone who is virally famous.
Value has the power to make one remember you for years.
And if I had to pick between a single crazy moment and years of good work, I'd pick the years of good work every time.
Since attention is fleeting.
Character isn't.
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