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The Gudak Brand
The term ‘Gudagdali’ is an old Korean term for ‘outdated.' In today’s digital era where the ‘undo’ function is prevalent, we may have lost the ‘thrill’ of choosing and cherishing moments. The ‘aesthetics of waiting’ for printed photos may also have been lost. We, therefore, hope to go away from the mainstream routine of ‘taking many photos and picking out the few good ones’ and bring back that ‘Gudak Moment.’
P/Review Kills the Moment
Gudak Cam has been designed to focus on the long-term memory, reminiscence. Recalling the images you took after 72 hours when the 80% of your memory fade away and blurred out will turn your short-term memory into the long-term memory. Our team also has intended to reproduce the moment of taking photos by eliminating the Instant Review feature of conventional digital cameras and reducing 95% of the conventional viewfinder feature, leaving only the least for taking shots.
Text from the Gudak website
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