Watched the vid. Took note of the part you mentioned.

Wow. How wonderful to see and listen to how far humanity has evolved in the past hundred of so years.

"Reputation systems" (totally off topic and glad to say that it won't have to be touched upon as far as this app is concerned.)

“Goodness is something chosen. When a man cannot choose he ceases to be a man.”
― Anthony Burgess, A Clockwork Orange

But, then again, that is all irrelevant as far as the point you made. which was clearly stated in that 59th or so minute.
Have to agree with you on that point. It is what it is and as a realist, there is no reason not to face reality.

"User friendliness" or "Easy" or even "Lazy" is what needs to be at the centre of the thought process when designing any app for consumers/people.

Too true.