Amazon introduced a new feature for personalized shopping

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The company added a tool that independently determines which products are interesting to a particular customer, and also offers him to purchase them. In the new section My Mix will display items that, according to Amazon, you might like



The principle of the novelty will differ from the principle of showing recommendations on the main page, which are tied to your previous purchases.

According to representatives of Amazon, My Mix uses several sources to determine the items that will be displayed to a specific user. The main one is the goods that the person has previously put on "Laika". In this case, the section is updated daily, so that customers should save the objects they like to avoid losing them.

Amazon introduced a new feature for personalized shopping | Ecency