This year Winter Carnival in Québec City was blown out all over the city. The idea was to spread the crowd as much as possible. All installations were laid out so that people wouldn't bunch up anywhere. We had the fear that we would lose the grandiose feel of packing everything on one site, but actually, people really liked the more intimate feel of the whole thing. It's like every neighborhood re-appropriated the Carnival instead of having one event all centralized in downtown that mostly just tourists actually visit. We had an ice sculpture trail that people could seek all over the city. This called back to the years when the Carnival was by the people, for the people, back in the 60s and 70s. All in all, very positive experience and we might just keep that formula for years to come.
So we had to make a bunch of ice benches, all sponsored, so we had to get creative in a narrow corporate-friendly framework. This one, for Scotia Bank, was done right when the whole GameStop (GME ) stonk blew up. Money has a bit of a taboo in Québec culture, so I wasn't too sure how the sponsor would appreciate this design. But I don't know what you expect me to choose for a theme outside of money and the financial system when you're a bank!
PCB Cyber design for our Internet provider.
Alcohol is another thing we're not supposed to depict for our nationalized liquor stores. Better keep it abstracted here.
And a cozy bench...
More to come!
