Change the word you are using can help your change others' mind, and their decisions.
Such as emphasis the "LOST" instead of the "GET".
Consumers hate "LOST" but expect “GET”
改变你使用的词语可以帮你改变他人的心智和他们决定。
比如，强调“失去”而不是“得到”。
消费者讨厌“失去”，期待“得到”
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From @insideus