Ternio makes it easy to verify users, instantly pay publishers, and protect advertisers from ad fraud.
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About Ternio
Ternio aims to be a multifaceted blockchain-based advertising network utilizing an internal blockchain called Lexicon, based upon Hyperledger Fabric, for immediate smart contracts and transactions, a communication layer for ultra-fast data transfer, and the Ternio blockchain (token) built off of Stellar (XLM). Ternio aims to make it easy to verify users, instantly pay publishers, and protect advertisers from ad fraud via blockchain technology.
Competitors: MetaX, Brave Browser, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, IAB Tech Lab
Uniqueness/Advantages to competition: Uses blockchain technology to form a decentralized advertising/publishing marketplace to disrupt legacy digital advertising platforms.
Product
The Ternio platform is under current development and is scheduled to be further developed and launched in the coming year (see Roadmap).
There is appeal to the Ternio product, given the amount of digital advertising and publishing that is done on a global scale, forming a multi-billion dollar marketplace. The potential / target user-base is very large, as much of the global population creates or consumes digital advertising or publishing in some form. There is large legacy competition and competition over time will greatly stiffen as blockchain technology adoption continues, given the size of the target audience.
Competitors: MetaX, Brave Browser, Steemit, Social X, Friendz, Mavin, SocialMedia.Market, Krios, TSU, IAB Tech Lab
Use of Blockchain
The project offers contribution to blockchain development as it will develop its own unique blockchain, stemming from the Stellar Lumens and Hyperledger Fabric open-source blockchain protocols, to create the advertising/publishing exchange and marketplace. There is a disruptive advantage as, in theory, it would enable further decentralization of centralized applications, allowing the creation of a peer-to-peer exchange and marketplace. Potentially disruptive since many such applications are currently completely centralized. There is need for a custom token as the platform is an independent blockchain and marketplace.
Whitepaper
The whitepaper is very well put together, professional and aesthetic, and provides a good mixture of media and textual explanation. The whitepaper is somewhat long at 49-pages, but can be read very quickly due to the amount of presented media. The whitepaper sections include: an Executive Summary, Introduction, the challenge, the mission statement, the technology, the ICO, the Roadmap and the team. The business plan and technology behind Fortknoxster are thoroughly and concisely explained in detail. References are provided in endnote fashion.
See the full ratings here: https://cryptorated.com/ico-rating/ternio/
