Tesla Killer headline has been bombarded over the Internet for awhile, with Porsche launching their new electric vehicle that's going to crush Tesla. As a Tesla follower, this is something usual to me and I will explain why BMW, Mercedes, Lucid Air, Faraday Future and whatever Tesla killer is bullshit for now.
Why I'm not lowering my stake in Tesla because I continuously backed by this amazing fact that most of the automakers are copying Tesla, when they saw the electric car, niche market started to expand. I'm confident, long term investor will be rewarded handsomely in 2020.
Tesla has been building since 2012, for incredible high speed charging station around the country. They're allowing their customer to charge rapidly with this infrastructure that they have been building since day 1, for 6 years to master the charging technology and this is something automakers are just starting to catch up to now. This is one of the competition advantage that Tesla has, when a consumer start looking into electric car, having a long range charging for road trip only Tesla offer that.
Tesla's retail store direct to consumer that was designed by George Blankenship who is the head of Apple retail division. This is an incredibly unique and disruptive retail model that a couple automakers are barely starting to copy now but once
again this is an analog mode the Tesla has been building out for about six or seven years these stores are located in every luxury high-end malls and shopping centers and the biggest thing about these stores is their direct touch point to the consumer switching to electric vehicles.
Tesla had spent billion to build the most advanced and largest robot manufacturing facilities in the world and this is something many automakers started to copy realizing the gigafactory is in fact the way forward. Tesla at its core is a battery company and by vertically integrating they are according to Tesla they are able to produce batteries cheaper and are more efficient than anyone else and this is a huge cost advantage for Tesla's financials, we can see them posting 20% plus gross margins on Model S & X we can't see any gross margins that any of these traditional automakers are having in their electric cars.
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