Data mining: the accumulation of information over a large amount of time and the separation of useful information into a process. Forecasting future customer behavior and identifying models within customer information.
The rapid development of technology has made it possible for many processes to be recorded in an electronic environment, to be able to store these records, to be accessed when requested, and to have a cheaper price.
Firms want to make use of electronic data when analyzing and making future decisions. Data stored in the form of masses in the computer environment is meaningful thanks to data mining.
