Howdoo feature focus: proof of contribution

Howdoo is where social media and messaging meets the dynamic new world of blockchain. Where distributed and decentralized technologies rub shoulders with users no longer prepared to dance to the tune of established ‘centralized’ brands.

That’s right: blockchain. We hear much about it, and understand the role it has to play in helping extend collaboration, accountability, and transparency. Yet equally it’s about participation and contribution — and recognizing the true value creators in any network-based activity.

Howdoo is no different.

It’s designed from the ground up to stimulate and encourage user involvement, to reward those users making active, on-going, and positive contributions to its evolution. As to the how, we do it through our proof of contribution (POC) rating. This is a continuously updated and evaluated score that measures each individual and group member using the platform — to determine the permissions, access rights, and entitlement to group earnings (advertising rebates etc. — more on that later) they can expect to receive.

Getting involved

POC is a calculation that looks back to look forward, measuring the previous six weeks of activity to produce a result — per person and per group (therefore a person could potentially have a positive rating in one group, and a negative ‘disruptor’ rating in another).

You can understand the underlying arithmetic behind the POC scoring by taking a look at our whitepaper.

The question of course is what does this all mean?

Well, to be a fully decentralized, self-evolving, and self-regulating social platform Howdoo will empower users and groups to control their own environments. What’s more their actions, when contributing to the network’s function (for example moderating anti-social behavior) will be rewarded — in the form of µDoo, the ERC20 cryptotoken designed for the Howdoo network.

Then there’s advertising.

With Howdoo, each individual and group will have the ability to regulate how much advertising they receive (if any), as well as the frequency in which they receive it. Advertisers will then be in a position to ‘bid’ for the specific audiences they want to engage with, and if successful will pay (in µDoo) for the right to do so. Once the advertising goes ‘live’ those users who interact with the materials will be entitled to a share of this pool of funds — with the % share determined by their POC score. In other words, the more active a user is the greater the share they’ll receive of the advertising rebate.

Power to the people

This example, alongside many others beside, shows how participation and contribution is both inspired and rewarded across the Howdoo network. It’s a vital consideration, and one we believe is essential for breathing new life into social media. Because only by putting the power to shape and personalize user experiences into the hands of the people actually using it, can any platform hope to stay relevant to today’s (and tomorrow’s) generation.

This is Howdoo, and we’re ready when you are.