My Product identity
Before we go deeper into this topic, I want everyone to get to know the basic about branding about the concept
Brand - Wikipedia
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person鈥檚 cattle from another's by means of a distinctive symbol burned into the animal鈥檚 skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner.
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In common sense, a brand in business terms is a particular mark that makes a product or service different from obvious competitors
Branding is a setting
