That is kind of how Medium tends to be currently, at least, from my incredibly limited experience with it.

But all the "Free" content (they are the product) people publish on reddit, game store fronts in the form of reviews, lengthy facebook ramblings, or beautifully produced videos that languish somewhere on vimeo or the back-alleys of YouTube...

Getting anything for your content is something that is always going to be welcomed by creators.

Engaging across their platforms, however, is the biggest key.