I watched his follow up video after the one embedded in this post and during it @lasseehlers complains about not getting rewards for his posts. His exact words are "Where's my reward? Where's my reward? ... Where's my reward?"

I assume you've read this proposal post by @lasseehlers. He mentions promoting HEX. Maybe you don't know a lot about HEX and how scammy it is which I think inspired this proposal.

HEX was created by a guy who goes by the the alias Richard Heart. His birthname was Richard James Scheuler. Do some internet research and you'll see the founder of the HEX token @lasseehlers is promoting is a professional scammer since the early 2000s. That's how Richard Heart got the nickname "Spam King".

Anyway, if I give @lasseehlers the benefit of doubt; after seeing Richard Heart get investors to "sacrifice" their crypto (around $1 billion total) to a wallet address Richard Heart controls in exchange for the HEX token Richard Heart minted out of thin air @lasseehlers decided to do something similar.

Richard Heart took that $1 billion in crypto and copy-pasted the Ethereum blockchain to create his own version called Pulsechain and a version of Uniswap called PulseX. It's estimated Richard Heart spent around $100,000 for his team of blockchain developers to do that and Richard Heart expected to keep the $1 billion but now the SEC is suing Richard Heart.

Maybe @lasseehlers would use the 60,000 HBD to promote his own token Lassecash and "whatever is left over" goes toward Hive promotion. Since @lasseehlers has more Lassecash tokens than anyone else and he self-upvotes his own posts artificially inflating the price of his token benefits him directly.

Or maybe after trying to get rich quick by shilling his own token after 4 years; @lasseehlers losing almost all of his investment in HEX was the last straw. The "Where's my reward? Where's my reward? ... Where's my reward?" in his video might be @lasseehlers desperate to get $60,000 and exit Hive.

Hard to say exactly what is in his head but inferences can be made.