In this day and age, the only plausible way for companies and brands to leave a lasting impact on their customers is to cater to their specific demands. This act of making your commodity somewhat precious because of an added personal touch is referred to as personalization. Personalization forms the key branding technique today, especially when it comes to small organizations that have both the flexibility and the time to alter their products to the needs of the customer.
Website Personalization:
But, personalization is a much older concept than the field of ecommerce. So, although 96% marketers acknowledge the value of personalization, only 5% say that they deploy their data effectively to capitalize on personalization. As ecommerce grows, the idea of personalization transcends the product boundaries and reaches the avenues of ecommerce, such as websites.
So, what organizations today are really doing, is looking for ways to personalize their websites. They could hire hubside service, which is a service provider specializing in website development and personalization with a variety of different tools such as the SSL security standards and at affordable prices. Moreover, you get to choose not only from platforms such as Windows and Mac but also on dedicated mobile and tablet platforms.
Innovative Ways For Website Personalization:
But not just any sort of personalization will cut it. Your website personalization needs to be innovative and standout from among your competition so as to attract more and more customers. Here are some innovative ways to achieve website personalization:
1. Purpose Appearance:
48% people agreed that they establish website credibility with the help of simply what it looks like. In translating this to our process of website personalization, you should know that your website should have a look that complements its purpose. So, if it is a website for a bank or financial services, make sure that it looks like numbers and calculations to give it that look.
2. Locations:
It is no rocket science that a customer will trust products and services in the areas where they can reach easily. So, an innovative way to personalize your website is to take location of the visitor into consideration. This would involve tweaking not only the view of the website but also the content displayed to the consumer.
3. Consent:
Website visitors value their privacy very highly and are often skeptical of the measures a website will take to keep track of the data extracted from the said customer. In this sense, it is important to understand that permissions go a long way. So, when you ask a new visitor for permission (by using his/her name specifically) it adds a touch of personalization.
4. Cellphones:
In 2018, the percentage of web traffic generated from cell phones was 52.2%. This means that more than half the people were viewing websites through their phones. Another statistic said that 57% of people will not recommend a website that does not work right on their phones. So, a simple, yet effective way to personalize your website is to keep special care of phone usability.
Conclusion:
To maintain competitiveness in this competitive environment it is necessary that each organization make special effort to personalize both the said usability and enhance personalization.
