The benefits of cryptocurrencies are well-established and are unarguable; a testament to this is the massive community that has rallied behind cryptocurrencies. The value of this new form of currency has been established but the purpose cryptocurrencies are meant for, transacting, has failed to be realized. The very thing that makes cryptocurrencies so popular right now could be the cause of its demise--speculative trading.

Cryptocurrencies have failed to become usable in daily needs and that has been the cause of why the vast portion of coin flow is simply for trading. Speculative trading is popular in crypto because of the volatility that is innate to this market. But such a volatile market cannot go unregulated for too long and that would mean the curreny main purpose of crypto, to make speculative investments, could be at risk.

The amount of popularity this market has drawn at present is an opportunity to make cryptocurrencies useful in daily life. After a long wait, a new blockchain project, PumaPay, has surfaced with a technology that could finally catapult cryptocurrencies to a proper means of value transfer.

The Market is Ready

PumaPay has successfully concluded its ICO and raised a record $117M. It's good to see that the market has showered such an overwhelming support for this project, and here's why.

PumaPay has the ability to take cryptocurrencies to usage in daily life. Yet that's not its goal rather a side effect. PumaPay is a pull-payment protocol with a token as its native currency. Pull-payments are initiated by the payment recipient and deducted from your wallet. This allows PumaPay to develop an extremely versatile payment network despite using a cryptocurrency. PumaPay can support everything from one-time payments to recurring subscriptions, meaning this payment network can serve the needs of any merchant.

The deciding factor behind its success is that it creates the most direct payment means possible as much of the middle layers involved in payment card networks are waived. Additionally, PumaPay's reliance on pull-payment makes it a superior option for merchants as it removes their exposure to chargeback fraud and expenses.

PumaPay itself is a payment protocol, one that is highly desirable by merchants due to its low-expense transaction fulfillment, removal of the many middle layers involved in card networks, and removal of chargebacks costs. This the key, the product is desirable due to its menu of benefits. Cryptocurrencies play into the equation because tokens are the native currency of this payment protocol. Merchants adopt the protocol to yield the benefits in their transactional flow and they end up adopting a cryptocurrency as that's what the protocol utilizes.