Arcona: Beyond This World (new ICO) | Ecency

Welcome to Augmented Reality

With the advent of modern communication channels, human knowledge has grown exponentially; this has accelerated our ability to develop new technological frontiers—artificial intelligence, blockchain, virtual reality, augmented reality, and the list just goes on.

From the major present technologies mentioned above, augmented reality has had the smoothest entry into the consumer market. If you’ve used SnapChat or Messenger filters, you’ve used augmented reality, and the truth is that utility of AR is so easy that children are already interacting with it on a daily basis. So, augmented reality is one of the most consumption-ready technologies being developed today.

Augmented reality, as the term implies, enhances the real world you see. Technology gives way for the ability to place a virtual layer that enhances the reality with add-ons. Think of reality as an ice cream base, it’s great but sometimes you want something slightly more just for extra joy. Augmented reality is the topping enhancing it; AR gives you the ability to twist reality till it matches your wants or needs only if you want it to.

The bounds this technology can reach are limitless and many companies are experimenting ways of driving unique value additions through it. Arcona, is one such company, but its leveraging many technologies in alignment with AR to bring an innovative solution on a global level.

A Global AR Layer

Arcona intends to place a layer of Digital Land atop the real world. This allows us to get more of the most valuable resource that has forever been considered to be finite: land. Arcona intends to create virtual land that lays atop corresponding patches of land. However, anyone can buy, sell, and add to this virtual land. You can do what you desire with the Digital Land you buy. This gives way for an ecosystem that can benefit everyone.

Individuals

Individuals can develop an income channel by providing valuable augmented reality content. This augmented reality content can be rented, sold, and even sponsored. This open-source opportunity for anyone to join the augmented reality market and independently drive an income stream could encourage more people to join this cutting-edge technology. Additionally, given that the political environment isn’t too friendly towards immigration these days, this offers opportunities to many in undeveloped nations to drive a powerful income source while pursuing their AR dreams.

Companies

Most advertisement channels are extremely crowded and its becoming increasingly difficult to gather consumers’ attention as more brands are entering a phase of global expansion. Additionally, channels for advertising are facing more demand than expected. Facebook is on the verge of running out of ad space. This is leading them to place more intrusive ads in messenger text feeds.

Facebook isn’t the only one pressured by increasing demand as Google and Twitter have faced criticism for intrusive ads too. Arcona provides companies a dual benefit:

Those who seek ad space now have the option to sponsor augmented reality content within the Arcona ecosystem of Digital Land
Ad space providers now have a new channel to develop to gain people’s attention. Facebook, Twitter, and Google have already mastered the ability to make users keep their eyes on phone screens for as long as possible, now they can make them keep their eyes on a new content type and make ad revenue through that.

Society

The societal benefits Arcona provides stretch on a vast plane.

Entertainment: There is no doubt that entertainment makes up a massive portion of the content people consume on any given day. Now, augmented reality will provide a new way for people to consume leisurely content.
Education: Educational institutes and providers of self-leaning content can leverage the augmented reality provided by Arcona to allow people to have much more direct interaction with the material being taught.
Privacy: As advertisers will have a new channel to reach out to the masses, they will be less likely to utilize intrusive ads.

Arcona is creating a Digital Land layer that will sit atop the Earth we have become accustomed to. This gives way to reach new bounds of interaction with the world with imagination being the only limit.